24 January 2011
MUSCAT -- Royal & Sun Alliance Oman SAOC (RSA Oman) and Al Ahlia Insurance Co SAOC have merged into one single legal entity named Al Ahlia Insurance Co SAOC, making it one of the largest general insurers in the Sultanate of Oman. RSA Oman announced its acquisition of Al Ahlia in May 2010, as a result of which, Al Ahlia became a part of the globally reputed RSA group and adopted RSA's brand values, best practices, corporate style and logo identity. The acquisition has strengthened the commercial propositions by adding further technical expertise, geographic diversification and product breadth.
Commenting on the occasion, Tony Chaudhry, Managing Director, RSA Oman, said, "At RSA we have great businesses with strong market positions delivering excellent results. For RSA Oman this has been a milestone year as we have acquired Al Ahlia Insurance Co SAOC, one of the strongest players in the insurance sector of Oman and have merged both the brands into one single legal entity. We are confident that as a result of this merger, the combined strength of the single brand will drive significant capital benefits and synergies and will exceed customer expectations at all times.
The combined skill sets and distribution reach will provide a formidable presence in Oman's Personal and commercial insurance marketplace and am very excited about the opportunities ahead. " Starting on December 29, 2010, the organisation has moved its head office to the newly remodelled Al Ahlia office in MBD area, Ruwi, Muscat. Now, the newly formed legal entity, Al Ahlia Insurance Co SAOC looks forward to serve its customers from its wide network of 16 branches across Oman.
MUSCAT -- Royal & Sun Alliance Oman SAOC (RSA Oman) and Al Ahlia Insurance Co SAOC have merged into one single legal entity named Al Ahlia Insurance Co SAOC, making it one of the largest general insurers in the Sultanate of Oman. RSA Oman announced its acquisition of Al Ahlia in May 2010, as a result of which, Al Ahlia became a part of the globally reputed RSA group and adopted RSA's brand values, best practices, corporate style and logo identity. The acquisition has strengthened the commercial propositions by adding further technical expertise, geographic diversification and product breadth.
Commenting on the occasion, Tony Chaudhry, Managing Director, RSA Oman, said, "At RSA we have great businesses with strong market positions delivering excellent results. For RSA Oman this has been a milestone year as we have acquired Al Ahlia Insurance Co SAOC, one of the strongest players in the insurance sector of Oman and have merged both the brands into one single legal entity. We are confident that as a result of this merger, the combined strength of the single brand will drive significant capital benefits and synergies and will exceed customer expectations at all times.
The combined skill sets and distribution reach will provide a formidable presence in Oman's Personal and commercial insurance marketplace and am very excited about the opportunities ahead. " Starting on December 29, 2010, the organisation has moved its head office to the newly remodelled Al Ahlia office in MBD area, Ruwi, Muscat. Now, the newly formed legal entity, Al Ahlia Insurance Co SAOC looks forward to serve its customers from its wide network of 16 branches across Oman.
© Oman Daily Observer 2011
