15 March 2008
DOHA: Al Jazeera Children's Channel bagged the Gold Prize for the televised magazine "Tariq Al Najah" at the 18th Cairo International Film Festival for Children.

The programme was selected by the International Jury for Animated Movies and Television Programs. Khalid Adennoun, Director of Programs and Production at Al Jazeera Children's Channel, received the award at the Festival closure ceremony held in Cairo on Thursday.

The prize is the third Gold award for JCC; "Qal Al Rawi" and "Gala Gala" programmes won two gold prizes at the 13th Cairo Arab Media Festival last December.

Neim Al Baz, Head of Screening Committee and Head of Children to Children Jury, said: "The uniqueness of "Tariq Al Najah lies in the unprecedented concept; it is so creative and constructive in a way that connects with the Arab Children of the 21st Century."

"Tariq Al Najah brings values and discipline into experience. The Fisherman in practice teaches a lot about persistence, ambition, and patience. Nevertheless, the episode fed the children with a flow of information about the maritime life, with a scenario full of excitement and adventure.

"The children of the Arab world need this kind of out-of-the-box ideas and Al Jazeera Children's Channel literally did so by going out of studios to reflect the true and genuine nature of the experience," Al Baz added.

Tariq Al Najah is a new televised magazine with a unique concept to the Arab children television. Each weekly episode gives an Arab child the opportunity to personally experience his or her dream job. The participant spends three days with a minister, a pharmacist, a pilot, etc, and tries out his or her "dream profession" and explores the different aspects and characteristics of the job and the difficulties that might come along.

© The Peninsula 2008