02 October 2006
Doha - Honda and Sanyo, two leading brands exclusively imported to Qatar by Domasco, are partnering up to offer Qatar's citizens and residents a new way to shop for a car, as visitors to Domasco's Honda showroom can now sit back and relax in a Sanyo massage chair.

Domasco is committed to taking showroom services in Qatar to new levels by giving Honda customers an opportunity to experience the therapeutic benefits of massage in Honda's showroom lounge.

"Domasco aims to raise shopping benchmarks in Qatar through our dedication to showroom services and after sales facilities. Because of the diverse brands Domasco represents in Qatar, we can bring the qualities of our various products to our showrooms in order to enhance the shopping experience for Qatar's citizens and residents," said Graeme Newport, Managing Director, Domasco.

Newport added: "The combination of the ever reliable Honda range, Domasco's well-trained sales staff and now the in-showroom Sanyo massage chair will literally take the stress out of buying a new car."

As well as easing sore, tired muscles, American based researchers have found that massage is helpful in decreasing blood pressure in people with hypertension, alleviating pain in migraine sufferers and improving alertness and performance in office workers.

Japanese electronics giant Sanyo is the pioneer and largest producer of electronic massagers, including chair and portable foot massagers.

K S Vasudevan, Sanyo's General Manager for the Middle East and Africa, said Sanyo massage chairs have been well accepted by consumers in this region because they are easy to use and have specialised devices, which offer localised massage aimed at simulating live massage techniques.

Sanyo's massage chair range offers a variety of models developed to suit every individual's needs. The most popular Sanyo model in Qatar is the 6100, which offers Sanyo's 'Free Thumb' jointed massage head designed to emulate techniques only previously possible by an actual person. "The unique features of Sanyo's 6100 massage chair means the famed shiatsu massage technique is used and various body types and massage needs are easily accommodated through its new stiffness sensor," said Girish Ubale, Electronics Sales Manager, Domasco.

Sanyo's 6100 massage chair, as well as Sanyo's foot massages, are available from Domasco's Sanyo showrooms on B-Ring Road, E Max at Centrepoint and the Honda showroom on Al Sadd.

© The Peninsula 2006