Limited edition Pink PSP (Playstation Portable) is available in the Middle East starting this month. The pink-colored collection is endorsed by Sony BMG artist Pink and is targeted toward style-conscious "women with freedom, style and confidence."
"The Pink PSP is about a confident and powerful attitude for young women. The association with Pink, a real artist unto herself, constantly evolving and always original, with strong attitude and high self confidence, will enable PSP to push new boundaries," said Tim Stokes, sales and marketing director, PlayStation Division, Sony Gulf FZE.
Retail price for the Pink PSP value pack is $255. It will include a Pink PSP, with all the necessary accessories such as white headphones, a remote control, pouch, wrist strap and a 32MB memory stick.
An exclusive Pink UMD (Universal Media Disc) video will also be included in the pack. Additional content will be available exclusively to Pink PSP users through on yourpsp.com.
"The exclusive and exciting Pink content made available in this Limited Edition will let young women discover the entertainment potential of PSP beyond gaming. There is a PSP for everyone, and whoever you are, PSP can fit into your life," said Stokes.
There are currently more than 17 million PSP gamers worldwide.
© Gulf Marketing Review 2006
