16 November 2007
Pampers, which is committed to developing premium baby care products, recently launched an educational campaign in Saudi Arabia to spread awareness on the importance of baby hygiene. As part of this initiative, Pampers partnered with all leading hospitals covering over 18 cities across the Kingdom.
All mothers in the maternity ward of these hospitals were given a sampling package each that contained Pampers new born diapers, baby wipes and educational material that provided easy tips on how to take care of a baby in the early years of their life.
In addition, to provide an incentive for mothers to win something special for their newborn, their names were entered in a draw. Over 16,000 entries were collected and two names were picked from the raffle held under the supervision of the Jeddah Chamber of Commerce and Industry. Turki Khalid Abdulaziz and Al-Zahra were the lucky winners of the promotion.
Abdullah Tashkandi, assistant brand manager for Pampers, Arabian Peninsula, said "we are extremely delighted by the response received from our consumers and it gives us great satisfaction to be able to reach out to so many mothers and educate them on the importance of baby hygiene."
Pampers, which is committed to developing premium baby care products, recently launched an educational campaign in Saudi Arabia to spread awareness on the importance of baby hygiene. As part of this initiative, Pampers partnered with all leading hospitals covering over 18 cities across the Kingdom.
All mothers in the maternity ward of these hospitals were given a sampling package each that contained Pampers new born diapers, baby wipes and educational material that provided easy tips on how to take care of a baby in the early years of their life.
In addition, to provide an incentive for mothers to win something special for their newborn, their names were entered in a draw. Over 16,000 entries were collected and two names were picked from the raffle held under the supervision of the Jeddah Chamber of Commerce and Industry. Turki Khalid Abdulaziz and Al-Zahra were the lucky winners of the promotion.
Abdullah Tashkandi, assistant brand manager for Pampers, Arabian Peninsula, said "we are extremely delighted by the response received from our consumers and it gives us great satisfaction to be able to reach out to so many mothers and educate them on the importance of baby hygiene."
© Arab News 2007
