11 November 2008
OMD won the $1 billion (Dh3.67bn) consolidated Renault-Nissan media account for the Emea region, beating Aegis' Carat, Renault's agency in Europe for the past eight years.
This consolidates Nissan's global media and creative accounts under the Omnicom Group umbrella. OMD was already the agency on the Nissan global media business and sibling TBWA handles global creatives for the car maker.
OMD will manage buying media for Nissan in 24 countries and for Renault in 30 nations. By brand, Renault spends an estimated $700-750 million on ads in the region, while Nissan spends $200-250m, according to sources.
Monal Zeidan, General Manager of Marketing and Communication for Nissan Middle East, said the pitch was called for in Europe.
"The Nissan account has been with OMD in the Middle East since 2000," he said. On behalf of OMD, Business Development Director Eric Mirabel confirmed the news. "OMD has an existing relationship with Nissan in the Middle East and some of the European countries, which is currently being extended to Renault and is going to include additional markets."
In a statement, Jerry Buhlmann, CEO of Aegis Media, said: "We have today been notified of Renault-Nissan's plan to realign with Nissan's global agency of record. This is clearly disappointing. We have had a great partnership with Renault, and we are proud of what we have delivered for Renault over the past eight years."
Sources said the Renault business accounted for just less than one per cent of Aegis' total global revenue. Two years ago, Aegis won the $750m European General Motors account.
The review did not affect the US market, where the $800m Nissan account is handled by OMD.
The Renault brand has not been marketed in the US for years. The alliance between the two companies was formed in 1999, with Renault now owning 44.3 per cent of Nissan, while Nissan owns a 15 per cent stake in Renault. Carlos Ghosn is CEO of both companies, which jointly claim a nine per cent share of the worldwide auto market.
This is the second major win for OMD in less than four days. The agency was recently awarded the $50m media planning and buying account for Levi Strauss & Co's Levi's and Dockers brands. Other agencies that took part in earlier rounds included Mediaedge:cia, Havas' MPG and Publicis Groupe's VivaKi.
OMD won the $1 billion (Dh3.67bn) consolidated Renault-Nissan media account for the Emea region, beating Aegis' Carat, Renault's agency in Europe for the past eight years.
This consolidates Nissan's global media and creative accounts under the Omnicom Group umbrella. OMD was already the agency on the Nissan global media business and sibling TBWA handles global creatives for the car maker.
OMD will manage buying media for Nissan in 24 countries and for Renault in 30 nations. By brand, Renault spends an estimated $700-750 million on ads in the region, while Nissan spends $200-250m, according to sources.
Monal Zeidan, General Manager of Marketing and Communication for Nissan Middle East, said the pitch was called for in Europe.
"The Nissan account has been with OMD in the Middle East since 2000," he said. On behalf of OMD, Business Development Director Eric Mirabel confirmed the news. "OMD has an existing relationship with Nissan in the Middle East and some of the European countries, which is currently being extended to Renault and is going to include additional markets."
In a statement, Jerry Buhlmann, CEO of Aegis Media, said: "We have today been notified of Renault-Nissan's plan to realign with Nissan's global agency of record. This is clearly disappointing. We have had a great partnership with Renault, and we are proud of what we have delivered for Renault over the past eight years."
Sources said the Renault business accounted for just less than one per cent of Aegis' total global revenue. Two years ago, Aegis won the $750m European General Motors account.
The review did not affect the US market, where the $800m Nissan account is handled by OMD.
The Renault brand has not been marketed in the US for years. The alliance between the two companies was formed in 1999, with Renault now owning 44.3 per cent of Nissan, while Nissan owns a 15 per cent stake in Renault. Carlos Ghosn is CEO of both companies, which jointly claim a nine per cent share of the worldwide auto market.
This is the second major win for OMD in less than four days. The agency was recently awarded the $50m media planning and buying account for Levi Strauss & Co's Levi's and Dockers brands. Other agencies that took part in earlier rounds included Mediaedge:cia, Havas' MPG and Publicis Groupe's VivaKi.
By Staff Writer
© Emirates Business 24/7 2008
