04 November 2006
MUSCAT -- Safeer Hotel and Tourism Company has announced the soft opening of Safeer Continental Hotel, a three-star hotel located in Al Khuwair.

The announcement was made at a press conference held at Safeer Continental Hotel by Saud A. Sanjor, general manager, Safeer Hotel Suites; Ali Al Hadi A Ibrahim, general manager; D. Shekar, general manager, hotel projects; and Ali Diab, real estate development manager, all three officials of Safeer Tourism & Hotel Co.

The RO5 million Safeer Continental Hotel has 83 well-designed suites with all the modern fixtures and fittings, satellite TV with multi channels, multi-cuisine restaurant, 24-hours room service, health club, indoor games, wi-fi internet connectivity, business centre and other allied services.

The unique selling point of this hotel is that it has four banqueting halls to cater to all types of conferences and parties to accommodate between 20-400 persons.

The officials of Safeer Hotel and Tourism Co. said that Safeer Continental would cater to businessmen and families coming from AGCC countries and from the interiors of Oman besides the regular tourists who look for comfort and spacious rooms.

"Our hotel apartments are bigger and comfortable when compared to the current rooms available in the same class of other properties in the market," says Shekar.

With a no-alcohol policy, Safeer hopes to become the most popular regional brand among families and AGCC businessmen and move towards global standards within the next five years.

Safeer Hotel and Tourism Company, which is a member of Golden Group of Companies, has been making waves in the travel and tourism industry with several hospitality projects across the country since the past few years.

At present, the company is operating eight properties of hotels, motels and resorts in Muscat, Ghaba, and Salalah which includes Safeer Continental Hotel, Safeer International Hotel, Safeer Hotel Suites, Nuzha Hotel Apartments, Al Khuwair Apartments, Ghaba Motel, Oasis Residence, Safeer Residence.

The most unique concept of Safeer Hotel and Tourism Company is that most of its hotel resorts and projects are a fusion of luxury hotels and serviced apartments where the guests can have the best of the most spacious accommodation in hotel apartments and hotel rooms with vast luxury hotel facilities.

All the hotels and resorts are managed by experienced and professional team of senior managers led by Mahmood Saki Al Balushy, general manager, commercial and financial affairs; and D Shekar, general manager, hotel projects and operations.

Safeer Hotel and Tourism Company has plans to launch similar hospitality projects with the fusion concept where it can offer a combination of hotel and hotel apartments to different segments of the market.

Apart from the existing properties, Safeer has also plans to build another property in Sohar, which is emerging as a fast growing industrial hub.

There is also a proposal for a future five star category project of condominium hotel complex with huge investments in the heart of Muscat, the officials said.

Safeer Tourism and Hotel Company has a centralised booking system where anyone who would like to book a room or hotel apartment can log into their website (www.safeerintl.com) and choose any property of their choice.

By Business Reporter

Times of Oman 2006