Ali & Sons' showroom in Abu Dhabi to meet increasing demand
With an increase in sales of new Audi cars of over 75 percent in the last two years, Ali & Sons has announced the construction of a new Audi terminal showroom on Abu Dhabi's Airport Road to meet the increasing demand in the Emirate.
Set in the Rawdat development, the Dh150 million investments will be an addition to the existing Audi showroom on the Corniche. Together, the two will provide sales points at each end of the city. An existing Audi approved used car outlet and the Audi service center are located in the Mussafah area.
"It was apparent that additional space was needed to cater for the growing demand for Audi in the Emirate. This major investment ensures sustained growth for Audi in Abu Dhabi and will serve customers with a high quality showroom environment, large enough to display the full range of Audi products and provide an excellent level of customer service", said Ahmed Al Dhahry, Managing Director & Vice Chairman of Ali & Sons.
The 1,595 sqm space, which complies with Audi's global, state-of-the-art 'terminal' showroom concept, will accommodate up to 21 display cars and office facilities. A dedicated area for Audi exclusive customisation, a car configuration lounge, an exclusive Audi café for customers and dedicated parking spaces for up to 39 vehicles will create a customer service experience worthy of the Audi brand.
Managing Director of Audi Middle East, Trevor Hill, was present at the groundbreaking of the new structure: "With this project Ali & Sons has made a strong commitment to the business and our customers. Capacity and quality is our focus for the Middle East for 2013 and it's great to see that come to life here in Abu Dhabi."
The new Audi terminal Abu Dhabi is set to open end of 2014 or beginning of 2015.
© Emirates 24|7 2013
