28 October 2013
CELEBRATING its 75th global anniversary, NESCAFE, the leading coffee brand in the Middle East, launched "NESCAFE Arabiana" in authentic Arabic surroundings. The launching event was held yesterday at Park Hyatt Hotel in Jeddah.
A unique product developed especially for Saudi consumers to honor the flavor of Arabian coffee, NESCAFE Arabiana is the first-of-its-kind 100 percent instant Arabic coffee product, prepared with premium-quality green coffee beans combined with cardamom and other natural flavors.
Raef Labaky, Head of NESCAFE Coffee Business at Nestl Middle East, said: "The launch of NESCAFE Arabiana marks a historic milestone for NESCAFE in the Middle East. This revolutionary product has been developed as a result of three years of intense research, as it was exclusively conceived to cater to the discerning local palette. Coffee consumption is a tradition which is deeply embedded in the Arab culture."
NESCAFE Arabiana offers a great taste and a unique flavor that consumers of Arabic coffee can indulge into at anytime, anywhere, with convenience and ease, as it can be prepared in just a few minutes.
"We are confident that the product will be popular among the younger generation that is looking to balance traditional values with the fast-paced contemporary lifestyle," he added.
The creation of NESCAFE Arabiana also reflects an attempt to help transcend cultural barriers and bring people together to savor the exclusive taste of Arabic coffee.
Now in its 75th year, NESCAFE has a presence in more than 180 countries in the world, including 13 in the region. Approximately 5,500 NESCAFE coffee cups are being consumed every second around the world.
CELEBRATING its 75th global anniversary, NESCAFE, the leading coffee brand in the Middle East, launched "NESCAFE Arabiana" in authentic Arabic surroundings. The launching event was held yesterday at Park Hyatt Hotel in Jeddah.
A unique product developed especially for Saudi consumers to honor the flavor of Arabian coffee, NESCAFE Arabiana is the first-of-its-kind 100 percent instant Arabic coffee product, prepared with premium-quality green coffee beans combined with cardamom and other natural flavors.
Raef Labaky, Head of NESCAFE Coffee Business at Nestl Middle East, said: "The launch of NESCAFE Arabiana marks a historic milestone for NESCAFE in the Middle East. This revolutionary product has been developed as a result of three years of intense research, as it was exclusively conceived to cater to the discerning local palette. Coffee consumption is a tradition which is deeply embedded in the Arab culture."
NESCAFE Arabiana offers a great taste and a unique flavor that consumers of Arabic coffee can indulge into at anytime, anywhere, with convenience and ease, as it can be prepared in just a few minutes.
"We are confident that the product will be popular among the younger generation that is looking to balance traditional values with the fast-paced contemporary lifestyle," he added.
The creation of NESCAFE Arabiana also reflects an attempt to help transcend cultural barriers and bring people together to savor the exclusive taste of Arabic coffee.
Now in its 75th year, NESCAFE has a presence in more than 180 countries in the world, including 13 in the region. Approximately 5,500 NESCAFE coffee cups are being consumed every second around the world.
The Saudi Gazette 2013
