DUBAI: Dubai-based production and public relations company ThinkSmart has launched a creative content hub called the ThinkSmart Hub in Dubai’s Al Quoz Creative Zone.

Featuring a first-of-its-kind infrastructure, the hub aims to support and boost content creation for social media users on platforms including Instagram, Snapchat, Tik Tok, YouTube, and podcast platforms.

The launch of the hub comes after Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum announced that residents of the zone renovating their properties would be exempt from rent for up to two years.

“We endeavor to provide a thriving space that optimizes the creative bent of content creators,” said Lina Nihad Husri, CEO, ThinkSmart Hub.

The hub provides “novel ideas and support” to anyone in the social media space — from brands to individual creators — and houses “diverse themes and decorations under one roof to suit content needs,” she explained. The decor will change every quarter based on occasions and festivals to ensure that creators have enough diversity in their shoots.

Commenting on the location of the hub, Husri said: “We chose to be at the Al Quoz Creative Zone following its announcement and launch in April 2021 by Sheikh Hamdan…because it is an incubator for everyone in the field of content and art creation, and we want to be an integral part of this ecosystem and will offer complete support to all content creators and artists.”

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