03 October 2013
JEDDAH - Total E-commerce worldwide will be near one trillion euros in 2013, after having increased by over 20 percent in 2012 over the previous year, a recent report by Hamburg-based secondary market research company yStats.com "Global B2C E-Commerce Sales and Shares Report 2013" revealed. The report also notes that E-Commerce has reached slightly above 5 percent of total retail sales worldwide.

The Asia-Pacific Region will outpace North America in B2C E-Commerce, it noted.

In the Middle East, countries such as Kuwait, Qatar, Saudi Arabia and the UAE, show a significant double- digit percentage growth in B2C E-Commerce sales, while the share on total retail sales varies widely from slightly more than one percent in Saudi Arabia to a high one-digit figure in the UAE.

In South Africa B2C E-Commerce sales also are increasing by around one third yearly in recent years, while the share on retail sales remains low, at below one percent.

North America as a region has led the world in E-Commerce since the beginning of online sales, but this year the Asia-Pacific region is expected to overtake the historic leader. Western Europe will continue in third place globally. The share of Eastern Europe of global E-Commerce has been increasing up to 2012, but will likely decrease steadily through 2016 as other emerging regions increase their share. Likewise, the share of global sales of the three largest B2C E-Commerce market countries, the USA, Japan, and UK, is expected decrease steadily from this year on, as other nations adopt the online shopping practice.

However, even though its share of the world total is decreasing, B2C E-Commerce sales in the USA continue to increase, showing steady year-on-year growth in each quarter of 2012. Roughly one dollar of every twenty dollars of retail sales in the USA is spent by online shoppers. The USA accounted for about one third of all worldwide B2C E-commerce in 2012, but this share is expected to decrease by several percentage points over the next few years. B2C E-Commerce sales are likewise growing in Canada, though that country's share of global sales also is decreasing.

In Latin America, the percentage of B2C E-Commerce compared to total retail sales is in the low one-digit range. Online sales are highest in Brazil, Chile and Mexico. The region's share of global E-Commerce in Latin America is expect to increase, especially in Brazil, Mexico, and Argentina.

© The Saudi Gazette 2013