Chinese technology giant Huawei will invest $15 million in the Middle East over the next three years as it looks to increase its share in the cloud services market. 

The investment, which seeks to promote the use of cloud computing among start-ups or SMEs, has been earmarked for the company’s Cloud Oasis Program. 

Launched last week, the program will assist 3,000 experts in the Middle East, support more than 1,500 consulting and technical partners and “empower” more than 100 small and medium-sized enterprises (SMEs) to “develop their cloud capabilities”, the company said in a statement on Sunday. 

The new investment includes $7.6 million being allocated for partner development, more than $2.5 million to be put behind credits and other cloud resources and more than $4.5 million in marketing support. 

“[The program] will thus provide truly unique and rewarding offerings to local businesses, while safeguarding the region’s digital future through extensive training opportunities in the cloud arena,” said Eric Wan, vice president of cloud marketing, ecosystem and partner development at Huawei Middle East. 

The company, which has been competing with tech giants like Amazon and Alibaba Group as a leader in cloud computing services, has launched a similar program in other markets like the Asia Pacific. 

(Writing by Cleofe Maceda; editing by  Seban Scaria)

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