14 July 2010
London's iconic store is looking to profit from Islamic fashion after it's Qatar takeover in May.

A month after Harrods was bought out by Qatar's sovereign wealth fund it started selling Abayas designed by Gulf fashion designer Hind Beljafla (pictured) in her DAS Collection, according to Bloomberg reports.

"DAS arrived at Harrods a few weeks ago and has been performing well and receiving a lot of interest from our customers," said Helen David, the store's womenswear general merchandise manager.

The store is hoping to tap into the huge potential of Muslim fashion which is estimated by the French Fashion University in Dubai to be worth as much as $96 billion if only half of the World's 1.6 billion Muslims spend just $120 a year on clothing.

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