NEW YORK, Oct 4 (Reuters) - Gannett Co Inc GCI.N , publisher of USA Today, made its first major investment outside of news with a majority investment in Grateful Ventures, an online media company that focuses on lifestyle content including videos about food and cooking, Gannett said Wednesday.

Gannett, which also owns local newspapers and websites across the U.S., said it is looking to expand its audience as the print media industry struggles with declining advertising and circulation revenue, and younger audiences increasingly read news and watch TV online.

(Reporting by Sheila Dang) ((anna.driver@thomsonreuters.com; 646-223-4342; Reuters Messaging: anna.driver@thomsonreuters.com@reuters.net))

Keywords: GANNETT GRATEFULVENTURES/