09 November 2010
KUWAIT: Ford Middle East and Arabian Motors Group (AMG), the Ford, Lincoln and Mercury importer-dealer in Kuwait, opened the new Quick Lane Tire and Auto Center recently, bringing a new dimension of quick and reliable service to Kuwaiti motorists. Quick Lane is the fastest-growing service brand in the US and counts over 600 stores in North America.

Mike Crowley, Sales director of Ford Motor Company's Export & Growth Operations, who visited Kuwait on this occasion, said: "We commend AMG for their continued efforts and investments in raising the bar on the after sales experience in Kuwait. Quick Lane Tire & Auto Center is not just a new sign for an existing service department. It's a fundamental shift to a way of doing business that fits the needs of quick service customers.

Arabian Motors Group has yet again set the standards in after-sales support in Kuwait", said Hamad Al-Wazzan, AMG's Chairman and Managing Director. "We are proud to offer our customers the perfect combination of traditional retail repair and quick service. We are confident they will realize the benefits and quality service standards of Quick Lane in no time.

Chris Noel, Ford Middle East's Regional Customer Service director, said: "We are very pleased to bring our customers a walk-in vehicle service centre designed to provide everything in quick servicing including 14 different maintenance and light repair operations that can be completed in less than two hours.

Quick Lane features the parts, tools and know-how of traditional repair facility along with the extended hours, competitive prices and personal attention of an independent repair facility. What's more, customers will have the added peace of mind as they bring their vehicles to a quick service facility that has factory-trained technicians," Noel added.

Quick Lane offers routine vehicle maintenance such as oil and filter changes, and light repair services such as brake repairs and tire replacements. Backed by Ford Motor Company, Quick Lane also provides a Vehicle Check-Up Report which evaluates the health of a vehicle's key maintenance and light repairs, and uses genuine Motorcraft, Ford Parts and lubricants.

Apart from Vehicle Check-Up Report, Quick Lane services also include: tires, oil change and essential maintenance, brake service, batteries, air-conditioning system, belts and hoses, wiper blades, lamps and bulbs, alternators and electrical work, alignments, suspension and steering and, cooling system maintenance.

The business model for Quick Lane works," said Al-Wazzan. "Take care of the customers and provide them with a consistent great service experience, and they will surely come back.

© Kuwait Times 2010