Dubai, Dec.11th, 2006 (WAM)---Emaar Properties has launcheda three-tower, high rise residential complex - The Loft Towers- on Burj Dubai Boulevard, a vibrant component of the DowntownBurj Dubai development. Amlak Finance is offering easy home financeoptions to own an apartment at the Central tower, which is currentlyopen for sale.

With a maximum of six one- and two-bedroom apartments on eachfloor, the three towers - Central, East and West - are locatedabove the podium of The Lofts, which was launched last year.

Each tower also has a three-bedroom penthouse.

"While The Loft Towers adds to the residential components ofDowntown Burj Dubai, it also gives its residents an exclusiveliving environment," said Ms Bahiya Kayed, Assistant Directorof Sales, Emaar Properties. "Located on the Burj Dubai Boulevard,The Loft Towers assures residents the easiest access to an arrayof retail, leisure and entertainment activities that characterizedthe boulevard lifestyle."The Loft Towers offer panoramic views over the signature projectson the northern crescent of Downtown Burj Dubai. The projectis also in close proximity to Burj Dubai, billed to be the tallesttower in the world, and The Dubai Mall, the world's largest shoppingdestination.

The East and West towers are 30 storeys high and the Centraltower is 26-storeyes. A perfect urban lifestyle choice offeringeasy access to all commercial and financial nerve-centres inDubai, The Loft Towers will be serviced by the Burj Dubai Tramand is only two tram stations away from the Burj Dubai Metrostation.

"Residents at The Loft Towers can also access air-conditionedarcades on the Lofts from each tower lobby," said Kayed.

"During summer, the arcade serves as a comfortable shopping environment,and in winter, it will enrich the boulevard experience furtherby serving as an inviting outdoor passage."Amenities at The Loft Towers include a swimming pool, fitnesscentre, changing rooms, meeting rooms and multi-purpose rooms.

Residents and visitors can access five parking levels. "The amenitiesand easy access to key workplaces in Dubai make The Loft Towersan ideal residence for professionals, who like to stay connectedwith what is happening in and around the city," added Kayed.

Amlak Finance is offering easy home finance for potential homeowners and investors. Finance of up to 96 per cent will be offeredfor tenures of up to 25 years. "The Loft Towers is a centrallylocated residential development and assures high returns makingit an ideal investment option. The monthly installments are competitivecompared to the rents they would pay for living in similar environmentsthus making our package ideal for potential home-owners," saidKhalid Zainal, Head of Sales and Distribution of Amlak Finance.

Potential home-owners can discover the unique living experienceoffered by the project by visiting Downtown Burj Dubai salescentre. Pre-registration will begin on December 12 and closeon December 13 at 7pm. The launch is set for December 14, 2006.

Sales staff from Emaar will assist in the pre-registration andsales process. They can also call toll-free number 800-EMAARfor more information.

The AED 73 billion (US$20 billion) Downtown Burj Dubai is Emaar'sflagship project and will be a mixed-use 500-acre community combiningcommercial, residential, hotel, entertainment, shopping and leisureoutlets in open green spaces dotted with lakes and other waterfeatures. Other components include The Old Town, The Old TownIsland, Burj Views, The Residences, The Lofts and Loft Towers,8 Boulevard Walk, South Ridge and Burj Dubai Lake Hotel and ServicedApartments.