Saturday, Dec 28, 2013
Dubai: Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has attributed the collaboration between the government and private sectors for the huge success of festivals such as Dubai Shopping Festival, which have become key drivers of economic growth in Dubai.
The close cooperation between the government and private sectors has ensured the success of Dubai Shopping Festival every year as the private sector has participated enthusiastically either by way of sponsorship or amazing prizes that has made the festival a global attraction.
The 19th edition of DSF will be held from 2 January to 2 February under the theme “Shop at Your Best’ which aims to renew the focus on shopping by offering visitors a variety of unique and enriching shopping experiences.
Commenting on the longstanding partnership between DFRE and its strategic partners, key sponsors and participating malls ahead of DFS 2014, Laila Suhail, CEO of DFRE said that as the DSF kicks off Dubai’s calendar of events in the New Year, DFRE is grateful to the support offered by the private sector.
Creative concepts
“Dubai’s economy is thriving and the UAE continues to march ahead with new creative concepts and mega projects like Expo 2020. It is in this excellent environment for growth that DSF continues to play a pivotal role in helping Dubai maintain its position as one of the best shopping and family tourism destinations in the world,” said Laila.
The festival accounts for between 25 - 30 per cent of the annual sales of the retail sector and has helped boost other sectors such as travel and hospitality. Further, DSF has played a key role in the rapid development of the events industry in Dubai that has placed Dubai high on the list of top events destinations in the world.
Staff Report
Gulf News 2013. All rights reserved.
