Dubai, April 22nd, 2007(WAM)-- The Dubai Multi Commodities Centre (DMCC) announced today the launch of Dubai's first souvenir gold coin, a series of valuable collectible coins representing the emirate.

The first coin in the "Visions of Dubai" series will feature the image of H.H Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The Burj Al Arab, Dubai's iconic landmark will be engraved on the other side of the Visions of Dubai coin.

The name of the coin has been selected to reflect the visionary leadership of Dubai, and the innovative projects that the emirate has unveiled. Other coins in the series will feature images of Dubai reflecting the spirit and identity of the emirate. The first coins will be available in the market by September 2007.

The announcement was made on the first day of the "Dubai City of Gold" conference by Colin Griffith, Executive Director for Gold and Precious Metals, DMCC, and Chairman, Dubai Gold and Commodities Exchange.

Griffith said that the series of souvenir coins representing Dubai will be produced in the emirate according to specifications set by the DMCC, and will be sold exclusively by DMCC-licensed agents.

DMCC also announced that within the next few months it will appoint multiple licensed agents with exclusive rights to sell these coins. The coin will be marketed through various channels, including banks, dealers, brokerage houses and coin dealers. It will also be sold through retail outlets such as souvenir shops, airport boutiques, and jewellery stores within major shopping centres and markets, such as the Gold Souk.

Made of 22-carat gold and to be produced at a local gold refinery mandated by DMCC, the coins will be produced in four different units: 1oz (34 g), ? oz (17 g), ? oz (8.5 g) and 1/10 oz (3.4 g). The coins will be priced very competitively against the gold price, in keeping with global industry standards.