Tuesday, Jul 06, 2010
Gulf News
European designer brought exclusively to region by Jawad Group
Dubai Cremieux, the French fashion brand, yesterday launched its first store in the UAE at Mirdif City Centre in Dubai.
The brand regarded as chic and sophisticated has been brought to the region by Jawad Business Group.
The Cremieux collection is described as ranging from formal to casual to sportswear.
Its designers claim to have infused the range with “modern nostalgia,” yet maintaining its auth-entic feel which aims to remain true to French fashion basics.
At the brand’s Dubai launch, Jawad Business Group board member Fatima Hassan Jawad said: “We are delighted to be the company to launch the exciting range of formal and casual wear from Daniel Cremieux in this region.”
“Dubai is undoubtedly considered to be the style hub of the Middle East and is also renowned as one of the most evolving and mature fashion markets in the region.
“As such, we see a huge demand and opportunity for an exclusive fashion focused brand like Daniel Cremieux here.”
Daniel Cremieux is a family-run company.
At the Dubai opening, CEO Stephane Cremieux said: “We are glad to launch our brand in Dubai, a city celebrated for its fashion successes.”
Staff Report
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