ArabFinance: Capiter, the e-commerce platform, launched its electronics division to serve mobile phones merchants, the company announced in an emailed statement.

The new service is available for Capiters clients in Cairo, Giza, and Alexandria.

Offering around 5,000 various products, the newly-introduced electronics division will provide competitive rates for more than 15,000 merchants.

Additionally, the company has opened three new warehouses in Cairo, Alexandria, and Beheira as part of its geographical expansion plans for the local market.

The move aims to enhance the quality of service offered to its merchants through the app and speed up the process.

Capiters services are already up and running in five governorates namely Cairo, Giza, Alexandria, Qaliobiya, and Behira.

According to the statement, Capiter plans to expand into five more governorates in the coming period as it plans to cover all Egyptian governorates by the end of 2022.

With the new launch, Capiter acts as the main touchpoint between small merchants of mobile phones and their accessories, and corporations, manufacturers, and agents enabling them to purchase items from one place based on the quantity they need and the volume of their businesses.

The application also gives merchants access to e-payment solutions in addition to cash on delivery. Delivery service is offered free of charge within 24 hours of placing the order.

Our main vision from launching Capiter was to create a touchpoint with merchants by offering e-commerce solutions to help them grow and boost their businesses and promoting financial inclusion by providing efficient e-payment solutions through partnerships with local banks and financial institutions," Mahmoud Noah, CEO of Capiter, commented.

Launched in December, Capiters electronics division managed to sell more than 5,000 products to more than 2,000 merchants in Cairo and Alexandria. Capiter has solid plans to add more electronic devices to its portfolio to include air conditioners, dispensers, and heaters by the first quarter of 2022 as part of its local expansion plans.

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