23 September 2011
Bank al Etihad, previously known Union Bank, revealed its new corporate identity and slogan this week during a ceremony that was attended by clients, businessmen, and key shareholders who commemorated 30 years of the bank's success. The new identity involved the formation of the "The Bright Choice" as a new slogan. The bank incorporated the new corporate identity at three branches which opened in Sweifieh, Um Utheina, and City Mall on Wednesday. A fourth new branch in Taj Mall will be inaugurated after two weeks. The bank will open 10 new branches during the first quarter of 2012, raising the total to 34. Bank Al Etihad Chairman Issam Salfiti spoke about the bank's progress and development indicating that "the bank is looking for new achievements and up-to-date banking solutions." Bank Al Etihad General Manager Nadia Al Saeed said: "Our corporate identity is inspired by Jordan; therefore, it's driven by ambition, authenticity, and a rich ancient civilization that evolved into a unique modern setting. As for our slogan, it is drawn from Jordan's nature and exquisite geographical formations; sand dunes in Wadi Rum, Amman's seven mountains, and the seven-pointed star that makes our flag special, and stands for its pride."
Bank al Etihad, previously known Union Bank, revealed its new corporate identity and slogan this week during a ceremony that was attended by clients, businessmen, and key shareholders who commemorated 30 years of the bank's success. The new identity involved the formation of the "The Bright Choice" as a new slogan. The bank incorporated the new corporate identity at three branches which opened in Sweifieh, Um Utheina, and City Mall on Wednesday. A fourth new branch in Taj Mall will be inaugurated after two weeks. The bank will open 10 new branches during the first quarter of 2012, raising the total to 34. Bank Al Etihad Chairman Issam Salfiti spoke about the bank's progress and development indicating that "the bank is looking for new achievements and up-to-date banking solutions." Bank Al Etihad General Manager Nadia Al Saeed said: "Our corporate identity is inspired by Jordan; therefore, it's driven by ambition, authenticity, and a rich ancient civilization that evolved into a unique modern setting. As for our slogan, it is drawn from Jordan's nature and exquisite geographical formations; sand dunes in Wadi Rum, Amman's seven mountains, and the seven-pointed star that makes our flag special, and stands for its pride."
© Jordan Times 2011
