DOHA: Douwe Egberts Coffee Systems and Azzad Qatar organise their first joined Coffee Seminar yesterday.
Douwe Egberts Coffee Systems is part of Sara Lee Corporation (SLC, with an annual turnover of $18bn). SLC markets high quality branded products both in the consumer and the professional market, such as Kiwi, Sara Lee Bakery products, Champion, Radox, Ambipur etc.
Azzad Qatar was incorporated in association with Azzad Trading Co, Kuwait, and Sheikh Khalid bin Hamad Al Thani. Khalid Al Shaya is the chairman and Thomas Joseph is general manager.
Cafitesse concept is one of the most successful concepts for the professional market introduced by Douwe Egbrets 40 years back . Since March the Cafitesse concept is also available in Qatar, and is marketed through Azzad Qatar.
They are having very ambitious plans to meet the growing demand in Qatar and the achievements of Azzad Qatar with the last three months since the launch have been highly remarkable.
The Cafitesse concept is currently available at the Intercontinental, Marriott. Ritz Carlton, Ramada, Rydges, Mercure Grand Hotel and some major coffee outlets such as Cafe' Battel, Dairy Queen, Doha Club, Diplomatic Club and other professional outlets.
© The Peninsula 2004
