MUSCAT -- International fragrance house Amouage has introduced its new fragrance 'Lyric' created under the guidance of Amouage Creative Director, Christopher Chong who drew inspiration from his musical background. In keeping with the great Arabian tradition of story-telling, Lyric is the second chapter of the collection of narratives created for the House of Amouage which began with the incredibly successful Jubilation launch late last year.
Lyric for Man and Woman is an exquisite duo personifying the purity of sound and based around the most loved of all fragrances, the wonderful damascene rose. 'Lyric Woman' emulates the magic, beauty, drama and tonal quality of the stunningly lyrical voice of a classical female opera singer. According to Chong, "She is a prima donna and wants the power to produce the most beautiful sound possible." 'Lyric Woman' is a floral Oriental fragrance with spicy cardamom, cinnamon and ginger in the top notes, with rose, jasmine and Ylang-Ylang in the heart notes, rounded off by notes of sandalwood, frankincense and musk in the base.
'Lyric Man' is the juxtaposition of darkness versus light and goodness versus evil which is represented by the fusion of modernity and classicism in the fragrance. 'Lyric Man' is a spicy Oriental fragrance created for the confident gentleman who dares to desire. The fragrance features bergamot and lime in the top notes, rose infused with angelica, orange blossom and spicy ginger in the heart notes with a warm base of vanilla, musk and frankincense.
"We are both excited and proud of pushing the boundaries of conventional rose fragrances with the aim of creating a unique scent that really makes a statement and one that is synonymous to the brand itself," expressed David Crickmore, Amouage CEO. "We have created a very unusual and unique fragrance by combining the rose with different notes, using only the finest ingredients, whilst maintaining an accord that evolves with drama and power."
The 'Lyric' bottles are in a deep shade of red adorned by gun-metal embellishments. Both bottles' caps are crowned with a Swarovski black diamond crystal. The House of Amouage will continue to be a niche, highly-prized brand, sought after by only the most sophisticated and discerning international consumer and today has a stellar following around the world including royals, global leaders and some of the most celebrated names in film, television, fashion, sport and music.
By A Staff Reporter
© Oman Daily Observer 2008
