New campaign to create character for brand
Middle East - Air Arabia, the Middle East's first and only budget airline, has introduced its latest marketing tool, the Smart Traveller, with an audacious parasailing stunt across the Sharjah lagoon.
The Smart Traveller, the brand's new ambassador, will travel to destinations across the Middle East, stopping at Sharm-el-Sheikh talking to holidaymakers on the Red Sea resort about the benefits of low-cost fares before jetting off to Mumbai and then Beirut.
"There's no need for passengers to think twice before they travel now, with Air Arabia offering value for money travel that is comfortable and reliable, said Duncan Osborne, head of marketing.
"Air travel is now within easy reach and accessible to all. It's a simple message, which encapsulates our brand promise. And our ambassador, Smart Traveller, is going to spread this message to everyone he meets," he added.
Air Arabia flies to 18 destinations across the region from Sharjah and to date has flown one million passengers across the Middle East. Over the next six months the airline says it plans to add even more destinations.
Flights include 14 weekly to Alexandria, nine with daily charters to Beirut, Bahrain, Colombo, Damascus, Doha, Mumbai and Muscat. Six days a week the are also flights to Kuwait and Dammam and four times a week to Jeddah.
© Gulf Marketing Review 2005
