Beirut, 16 April 2010 - NEWOUNSA announced today the opening of its new flagship boutique in Downtown Beirut. Located at 1330 Park Avenue, the boutique encompasses 500 square meters over two floors. The opening reception coincides with the arrival of NEWOUNSA 2010 spring/summer collection and was attended by celebrities and media representatives that turned out in numbers.
Typically modern in the visual context of the city grid, the store's strong architectural expression was designed by architect Markus Hoffman to establish a distinct presence on one of Beirut's most vibrant retail blocks. Each of the two selling floors is unique in decor yet incorporates NEWOUNSA's visual vocabulary of fine Indian apple wood, polished metal and tactile mirrors interspersed with the boutique's brand combination.
"The distinctive design of the store as well as a footprint which effectively equals the square footage of our original Hazmieh location gives us a dynamic environment to present the depth and breadth of our brands," said Sonia Kfoury NEWOUNSA CEO. "We consider the establishment of this extraordinary flagship presence as a significant milestone in NEWOUNSA's growth strategy," she added.
The interior decoration offers the visitor a totally new luxury shopping experience on Park Avenue. On each of the two floors, the entire range of products is displayed in a radical new way in clearly defined spaces.
Showcasing more than fifteen exclusive German and Italian brands, the store's selection represents the comprehensive NEWOUNSA product range for women including: ready-to-wear, bags and accessories.
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For more information, please contact:
Memac Ogilvy PR
Carmen El Hajj- PR director
Blanche Baz- Account Manager
Tel: +961 1 486 066 ; Fax: +961 1 486 064
Email: blanche.baz@ogilvy.com
© Press Release 2010
