24 May 2011
•Amadeus Lebanon gathered leading travel company executives at exclusive event to explore the next generation of travel industry

Beirut, Lebanon - Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, hosted an exclusive event in Beirut to discuss the future of travel industry as seen by Amadeus and discuss how Amadeus is planning to help them succeed with its innovative technology in an evolving travel arena.

Amadeus regional and market directors gave an insight into the strengths of Amadeus and introduced attendees to the company's latest cutting edge products and solutions that simplify and automate the travel agents work load and enhance customer service. 

At the event, particular emphasis was laid on discussing innovation, Amadeus investment in R&D, e-commerce solutions, and introduction to the most comprehensive content experience.  The Amadeus Content Store Middle East solution, the region's first tool of its kind to provide a diverse wealth of content, was introduced to attendees. It incorporates a single screen access to search, compare and book over 100,000 world-wide hotel properties from the most popular wholesalers and aggregators in the region.

Selim Boutros, General Manager, Amadeus Lebanon, said: "This event has provided us with a great platform to discuss industry's evolving needs, innovation, current and future trends and solutions, and how Amadeus can play the role of a pivotal technology partner at every step of the travel process."

Antoine Medawar - Vice President, Middle East & North of Africa, Amadeus, added: "We are fully committed to the Lebanese market where we started operations two years ago with a fully owned subsidiary. It is an important market for us and this customer event is a testament to this. We are here to showcase innovation, one of the key drivers of our progress and growth globally and in Lebanon too our approach is the same - to apply our global expertise and R&D to the local market by raising the technology standards and customizing solutions to our customers' specific needs."

In an ever-changing business environment, travel agencies are faced with numerous challenges. With Amadeus, they can maintain their competitive edge. Being the largest spender in travel technology, Amadeus ensures that it is the market leader in launching innovative solutions that are designed to meet every travel agent's particular business issues and needs.

-Ends-

Amadeus in the Middle East and North Africa

Amadeus is represented by 17 local Amadeus Commercial Organisations (ACOs) servicing 21 countries in the Middle East and North Africa.

Amadeus has signed a deal with the Arab Air Carriers Organisation (AACO), wherein Amadeus entered into a 10-year exclusive distribution agreements with 13 leading airlines from the AACO. The 13 airlines - Air Algérie, Afriqiyah Airways, EgyptAir, Etihad Airways, Kuwait Airways, Libyan Airlines, Qatar Airways, Saudi Arabian Airlines, Sudan Airways, Syrian Arab Airlines, Tunisair, Yemen Airways and Royal Air Maroc, account for 68 per cent of reservations made by travel agencies in the Middle East and North Africa (MENA) region.

About Amadeus

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs over 10,270 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com.

To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.

Lea Maalouf/ Serena Abdel Karim
Asda'a Burson Marsteller
l.maalouf@asdaa.com
Tel: +961 5 455454 - ext: 407 - 410

© Press Release 2011