Dubai, UAE, 14 July 2013
du is proud to announce that it is the recipient of The Green Award from the Asia Communication Awards, in recognition of its extensive green initiatives - particularly the success of the hybrid solutions installed in 137 of its base transceiver station (BTS) sites. The award was received by AbdulMajid Harmoodi, Director of Electro Mechanical Division, du, during a ceremony held at the Conrad Centennial, Singapore.
"We are thrilled to have received this recognition from the Asia Communication Awards. Sustainability is a core pillar of our company, and we are dedicated to reducing our environmental impact in line with our leaderships' vision of a greener future for the UAE. Our hybrid solutions have given us a significant reduction in CO2 emissions and diesel fuel consumption, and we hope that this provides an inspiration to other companies to venture into similar fields. Achieving sustainability is everyone's responsibility, and we are proud to be playing our part," said Saleem Al Balooshi, Executive Vice President Network Development and Operations, du.
Ayad Abul-Ella, CEO of Heliocentris Energy Solutions, the supplier of du's hybrid network technology, congratulated du on the win. "Our congratulations go to du on the occasion of receiving this award. We are proud that our hybrid power and smart energy management solutions have led to this win and we look forward to continue our contributions to du's green strategy with further energy saving innovations to come. This award is an exciting acknowledgement of the success such initiatives can lead to."
Amongst its many environmental sustainability schemes, du began converting its off-grid sites to smart energy hybrid solutions in 2011, in line with the UAE Government's strategy on sustainable energy. The hybrid power solution uses a combination of cyclic batteries and diesel generators, with a smart energy management controller to switch from one to the other upon the depletion of the battery. When the battery is recharged, the controller reverts from the diesel generator to the battery once more.
Since the project's initiation, du has reduced its annual diesel consumption by 1.8 million litres, and produced 4500 tonnes less of CO2 emissions. The company plans to convert 72 more sites in 2013, with the annual reduction expected to increase to 20% by the end of this year. By the end of 2014, du expects a total reduction in diesel consumption of 6 million litres, and 15,000 tonnes of CO2 emissions.
About the Awards
The Asia Communication Awards recognise the achievements of Asian telecoms companies and the individuals responsible for the innovations, achievements and great new services that are helping to build tomorrows industry.
The Awards are open to all telecommunication businesses; whether they are traditional carriers, service providers, multimedia content providers, vendors, or another organisation providing a communication service.
The Asia Communication Awards are fiercely independent and focus on the big issues.We encourage entries from telecommunication companies throughout the whole of Asia, both large and small.
-Ends-About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.
As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.
By the end of 2012, more than 6.45 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.
du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com
© Press Release 2013
