Dubai, UAE, 24 January 2012: du is proud to be the exclusive Knowledge Partner of the M+Health (www.mplushealth.com) Conference, which is the first ever mobile health conference at Arab Health 2012. Scheduled to be held on 24 January, this one day conference is a forum where leading authorities in the clinical and technological domains of mobile health will converge and share their collective experience and understanding of this exciting new area that could augment effective healthcare delivery.

This (Continuing Medical Education) CME accredited program promises to be unique by including physicians and healthcare professionals, creating an opportunity to be the 'voice of the clinician'. With all healthcare stakeholders present, the conference will include discussions on realistic approaches to sustainable business and clinical models, and will conclude by inviting government and regulatory entities to share their vision of a way forward to improve the state of healthcare in the Middle East. 

"Across the region there is already a huge burden on healthcare systems due to rising costs, scarce resources and lack of capacity. Mobile health technology will enable medical professionals to manage many patients remotely, by monitoring conditions in real time and sharing vital statistical information between the healthcare provider and the patient. As a progressive telecom service provider, we are perhaps best positioned to offer our expertise to maximise emerging technologies that can improve physician productivity and patient care utilizing 3G mobile hotspots, wireless medical/monitoring devices, tablet computers, and smartphones," commented Farid Faraidooni, Chief Commercial Officer, du.

At du, it is the goal to innovate and deliver services and value in all customer and enterprise segments. du has launched a portfolio of current and future products collectively branded as Smart Health, which is constantly expanding. The current portfolio includes the announcement of a strategic partnership with Mobile Doctors 24-7 International and supporting their Round the Clock Physician Help Lines; Health Text, a bouquet of SMS-based content services to encourage people to stay healthy (e.g. Live Well) in partnership with PurpleTeal; and Health Link, a strategic partnership with Ericsson to deliver remote health for the management of chronic diseases.

"We live in exciting times where distance and reach have no boundaries. Increasing citizen expectations, better wellness and healthcare awareness, a very encouraging penetration of mobile technologies, an active digitally social life and changing lifestyles, all require solutions for a better quality of life. This can be achieved as a result of a successful integration between healthcare and technology. Our future endeavors will further explore aspects of the mobile health ecosystem by involving all relevant stakeholders including technological partners, healthcare, regulatory and insurance organizations, pharmaceutical organizations and world health agencies. We are constantly developing innovative ways to bring mobility to healthcare," added Santanu Biswas, Director of eHealth Services at du and Chairman of the M+Health conference.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.

 Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

 du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2012