29 June 2015
Buy online through Google Play without using a credit card

Dubai - Starting today, du's customers can charge purchases from Google Play™ direct to their du bill without having to use their bank cards online. The process known as direct operator billing, brings greater convenience for consumers making online purchases on their mobile devices.

Jawad Shaikh, Executive Vice President, Digital Business, du, said: "As part of our commitment to finding smarter digital solutions that simplify our customers' lives, we are offering our customers a more convenient way to pay on Google Play. With some of the most popular mobile apps and games available, direct billing with du will make it easier than ever for our customers to download the Google Play apps they want and make in-app purchases, without the need for credit cards.

Customers will enjoy secure credit card-free online transactions. The introduction of this payment method means customers can shop from anywhere in the world within seconds, whenever and wherever they want. Purchased applications can either be charged as part of a du customer's monthly bill for post-paid accounts, or through their prepaid credit balance.

*Google Play is a registered trademark of Google Inc.

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About du
We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name 'du'.

For further information, please contact:
Saugat Chatterjee
PR Lead (B2B)
Brand & Communications
du
Mobile: +971559367045
Email: Saugat.Chatterjee@du.ae

Paramita Chakrabarti
LeoComm PR
Tel: +971 4 367 6159
Mobile: +971 55 6088674
Fax: +971 4 367 2615
Email: paramita.chakrabarti@leocommpr.com

© Press Release 2015