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MEF issues second dedicated Content & Commerce Survey for the Middle East in partnership with KPMG

MEF calls on all industry players active in the Middle East to take part

Qatar: MEF this week launched its second dedicated survey of the mobile content and commerce market focusing on the Middle East. Issued by the MEF Middle East Office, co-founded by Qtel Group, the survey will gather inputs from key players across the mobile content and commerce ecosystem, and deliver a set of industry metrics essential to understanding the changing dynamics within the burgeoning Middle East market.

MEF's first survey results, published in August 2011, delivered an overwhelmingly positive message with 88.3% of respondents stating that they had confidence in the future of the mobile content & commerce industry in the Middle East. In addition, mobile content and commerce related revenues were expected to grow by 32.9% on average. Business confidence extended to all mobile content and commerce categories featured in the MEF Middle East survey, with Mobile Social Networking and Applications achieving the highest growth expectations.

As the representative of the global community for content and commerce, MEF is inviting all companies active in the Middle East across the mobile content and commerce ecosystem to again contribute their valued insights on this key market. The survey is being conducted in association with KPMG, ensuring the confidentiality and integrity of the results, and is distributed in partnership with GITEX, widely recognised as one of the largest and most important ICT events in the Middle East and around the globe.

Rimma Perelmuter, MEF Executive Director said "As the first mobile focused trade body with a dedicated presence in the Middle East, MEF is committed to supporting growth and innovation in this strategic territory. Last week, MEF organised a dynamic showing at GITEX, one of the region's top annual gatherings and ran a successful MEF Connects networking event with InMobi. The findings from the second MEF survey will contribute to a vital time-series and provide a comprehensive overview of the Middle East's mobile content & commerce market and where it is headed. We invite all active companies investing in the region to take part."

The MEF Middle East survey is open until the 10^th of November, with the full survey results to be made available early 2012. All companies active in the Middle East mobile content & commerce industry may participate by clicking here. Please contact George Daaboul for further information.

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About MEF
MEF is the global community for mobile content and commerce. It is the leading trade body for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain. For further information and a full list of members please visit: www.mefmobile.org

MEF Middle East office, based in Doha, is co-founded and sponsored by the Qtel Group.

About the MEF Middle East Content & Commerce Survey
The MEF Middle East Content & Commerce Survey is an industry survey, open to MEF members and non-members. The first survey was launched in May 2011. The results were published in August 2011 and are available to MEF Members in both Arabic and English from the MEF website. An Executive Summary is freely available to download from www.mefmobile.org

This survey is conducted in partnership with KPMG, the global firm of auditors.

Editorial contacts
Morgan Evans
Hotwire
morgan.evans@hotwirepr.com / 020 7608 2500

Rebecca Honeyman
Hotwire
rebecca.honeyman@hotwirepr.com / 020 7608 2500

© Press Release 2011