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Edible Arrangements expands GCC presence with Announcement of new Muscat Outlet

One of seven new outlets to open across the GCC before the end of 2011

Muscat, Oman, 10 September 2011: Edible Arrangements^®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, today announced plans to open its first outlet in Muscat, Oman.

The newest addition to the region's existing 13 stores, Edible Arrangements^® Oman is slated to open its doors to the public very soon in Muscat City Centre, with a grand opening celebration planned for October, 2011.

The Muscat outlet is one of seven new Edible Arrangements^® franchises to open across the GCC before the end of 2011, and is a strong symbol of the company's success in the region since the first franchise opened in Dubai in 2007.

AlShaima Ali AlRaisi- Owner and Managing Director of Edible Arrangements^® Muscat said: "As the owner and operator of Oman's first Edible Arrangements franchise, I am delighted to play a part in bringing such a well recognized brand to Muscat. The Omani population is known for its hospitality and generosity, and I believe our concept and philosophy will be incredibly successful in this market. The Edible Arrangements^® mission is to deliver high quality, beautiful and fresh products to our customers, products I look forward to sharing with the Muscat community."

First launched in Connecticut in 1999, and opening its first wholly owned franchise two years later in Massachusetts, the Edible Arrangements^® brand is now recognized at a global level, with outlets operating across North America, Italy, Turkey, China and India, in addition to the existing GCC locations.

Recognised for its innovative approach to creating beautiful, delicious and nutritious products, Edible Arrangements^® believes in sourcing fresh produce for all its products. The company's stunning creations are not only visually appealing, but have an extra twist; they are specially crafted using premium fruit, royal dates and gourmet Belgian chocolate amongst other luscious ingredients.

In 2006, Edible Arrangements launched its Frutation* brand- a new concept to take fresh fruit products to the next level. Frutation* is an all natural fruit station with a product collection that targets consumers who want a fresh and delicious treat on the go. The menu includes a variety of items such as smoothies, fresh juices, fruit salads, fruit sundaes, and dipped fruit. The concept provides a unique and healthy option and is built on the reputation of Edible Arrangements which is known for product quality, novelty and excellent service.

Edible Arrangements^® bouquets add class and perfection to any occasion, be it engagements, weddings, anniversaries, corporate events, business meetings, and client or employee appreciation occasions. Edible Arrangements^® specializes in making exquisite arrangements out of the freshest fruit possible, including strawberries, cantaloupe, honeydew melon, pineapple, bananas and apple wedges - added sweeteners and preservatives are never used. Each bouquet can be complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple daisies, dipped banana slices, dipped apple wedges and more.

* "Edible to Go" instead

-Ends-

About Edible Arrangements:
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine's "2008 Hot 100 List of Fastest-Growing Businesses in America." With over 1,000 locations worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Hong Kong and Turkey.

Oman falls under the Master Franchise located in Dubai who, in addition, overseas stores across UAE, Qatar, Kuwait, and Bahrain.

For more information, please contact:
Salma Al Habsi
ASDA'A Burson Marsteller, Muscat Office
T:+968-24562762
E: s.alhabsi@asdaa.com

Al Shaima Al Raisi
Managing Director, Edible Arrangements, Muscat
T: +968 99388988
E : alshaima@omantel.net.om

© Press Release 2011