Feb 09 2011 |
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Middle East Needs Business Model Innovation Now More Than Ever
Competition, diversification -- two reasons why organizations should question their approach to doing businessIn addition to customer retention, business model innovation can help companies break into new markets, something which Hassan says is key to the growth strategy of many organizations.
In fact, a recent PwC (PricewaterhouseCoopers) survey of CEOs worldwide reported that the majority of companies are shifting their growth strategies away from existing markets and are instead focusing on creating new products and services aimed at different markets. The survey also found that 49 percent of CEOs in the Middle East believe their home countries offer only low to medium opportunities for growth.
"These companies are looking for ways to diversify their offerings and appeal to new markets," explains Hassan. "To attract new customers they need to understand how to innovate their current business model."
The workshop is designed for executives and managers of established companies and startups, as well as government leaders. Workshop participants will learn what makes a business model innovative, and how to use a variety of tools to help them transform their own business model successfully.
For more information on Innovation 360's Business Model Innovation and Design workshop in Doha and Dubai, visit http://www.i360institute.com/business-model-innovation-design-pdf/.
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About Innovation 360 Institute
Innovation 360 Institute is a strategy and operations advisory group that works with organizations around the world to improve growth and sustainability through innovation management deployment and leadership development training. Learn more at http://www.i360institute.com/about-us.
Media Contact:
Sana Saleem,
sana.saleem@i360institute.com,
+974 4 452 8098
© Press Release 2011
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