UPP, a subsidiary of Abu Dhabi Media Company (ADMC) and Al Sidra Media, the publisher of the English daily tabloid 7DAYS, announced today an extension to their printing contract. Ali Saif Al Neami, Chief Executive Officer of UPP and Mark Rix, CEO of 7DAYS have jointly signed a multimillion dollar contract for another year.
"We have worked together for the past year and we've tried our hardest to get the job done efficiently, on time, and at the highest standards of quality. We know, and can anticipate, the publishing needs of our partners at 7DAYS better than anyone", commented Al Neami. "We are confident that 7DAYS can continue to rely on UPP, as we keep on expanding our production capacity and ramping up our services to cater to our partners' diverse needs", he concluded.
Earlier this year UPP made a significant investment in its production capacity, with the acquisition of new printing presses worth AED 100 million, and recently started production in its new state-of-the art facilities in Shahama. The company's continuous efforts to stay at the forefront of the printing market have proven rewarding. UPP has been driving up the demand for its printing services across the Emirates and the region, and announced a string of contract wins on the sidelines of the recently held Abu Dhabi International Book Fair.
Mark Rix, CEO of 7DAYS said: "We found in UPP a partner who provides not only a complete offering but added-value. UPP's mix of quality, innovation, service and options is simply unmatched in the printing industry in the Emirates".
"Moreover, UPP has shown exceptional insight and knowledge of our challenging environment and proven the ability to assess and manage our printing requirements in an optimized manner, which reduces costs and impacts positively on the production of 7DAYS. By extending our printing contract with UPP, we are cementing a partnership we're very pleased with", added Rix.
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About 7DAYS
'7DAYS is the UAE's largest circulating Free Daily newspaper. Launched in 2003, 7DAYS has grown quickly to become an intrinsic part of life in Dubai and Abu Dhabi with over 200,000 readers daily'.
About UPP
Established in 2006, UPP (United Printing & Publishing) has become one of the largest companies in the UAE, with printing operations situated in Abu Dhabi. The company is focused on investing in cutting-edge technology and equipment.
Through modern communication techniques, UPP guarantees smooth information transfer and fast response to all its clients - anywhere in the world.
UPP is already well known in the regional market for its mainstream products: books, magazines, catalogs, directories, as well as for fast turnaround financial printing and its capacity of covering all aspects of commercial printing.
UPP is also renowned for its ability to combine products and services into innovative and integrated solutions, which have already fuelled the company's success and have led to increasing penetration of international markets. www.upp.ae
For more information, kindly contact:
Julia Purcaru
Abu Dhabi Media Company
Tel: 00971 02 414 4697
Email: julia.purcaru@admedia.ae
Sawsan Abu Omar
Abu Dhabi Media Company
Tel: +971506169707
Email: Sawsan.abuomar@admedia.ae
Website: www.admedia.ae
Abu Dhabi Media Company's press site: www.admedia.ae/press
© Press Release 2010
