UOWD presents book on MENA business case studies to Sheikha Lubna

Dubai, March 6, 2012: Dr. Melodena Stephens Balakrishnan, Associate Professor, Faculty of Business and Management, UOWD, presented the second volume of the case study book series "Actions and Insights: Middle East North Africa" to the UAE Minister of Foreign Trade, Her Excellency Sheikha Lubna bint Khalid Al Qasimi, in the presence of the Undersecretary Abdulla A. Al Saleh at the Ministry of Foreign Trade in Abu Dhabi recently.

The new book carries an article about 'Managing in Uncertain Times' which is also the theme of the book. The 12 cases have been edited by Dr. Balakrishnan, Dr. Ian Michael of UOWD, Dr. Tim Rogmans of Zayed University and Immanuel Azaad Moonesar, Institutional Research Officer, UOWD.

The cases document a range of situations tackled by companies like Abraaj Capital Limited, Noor Dubai Foundation, Etihad Airways, Al Ain Diary case, Jumeirah Group, Haier, Advanced Technology Investment Company (ATIC) and Sharjah Football Club.

The book was published through the funding generated through AIB-MENA in partnership with the UOWD Business Case Centre. The project was realized through the

sponsorship of Al Ain Dairy, Abraaj Capital Ltd, Jumeriah Group, Zayed University, Dubai Convention Bureau (DTCM), Al Arif Sons Travel and Al Sharif Chartered Accountants.

The book is published by Emerald Publishing Group and each individual case is available online on the Emerald Emerging Market Case Studies website (including a free sample case on Abraaj Capital Ltd.). The book series is available through Amazon.com.

"The cases are being used in classes across the world and many of the AIB-MENA cases are the most downloaded cases in the Emerald Emerging Market Case Studies Collection," said Dr. Balakrishnan.

The first book in the series was launched in May 2011 by Her Excellency Sheikha Lubna at the University of Wollongong in Dubai at a special ceremony.

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