16 April 2015
• 750-acre (31 million sq ft) lifestyle development is anchored by a central square, the size of 16 football fields, as well as new Vida Town Square Dubai hotel and Reel Cinemas cineplex and open-air cinema

• Earthwork to cover grading of entire area of the development is currently progressing as per schedule

Dubai - Town Square, Dubai's first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, has commenced grading works for the entire 750-acre (31 million sq ft) development. The contract for earthwork, valued at AED 22 million, has been awarded to Al Naboodah Contracting Co LLC.

This adds to the development contracts that are currently being awarded to various contractors and consultants, all of them experts in the field, underlining Nshama's commitment to project execution as per agreed timelines. The scope of work covers the areas including Zahra and Hayat Townhouses and Zahra Apartments that have been launched to strong investor response from end-user home-owners.

Town Square is a vibrant development anchored by a central square, the size of 16 football fields, and featuring a range of lifestyle choices including Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema.

In addition to a 2.5 million sq ft retail precinct featuring over 600 stores and F&B outlets, Town Square also features day-care facilities, playgrounds, play zones for all ages, swimming pools, fitness centre, athletic spa, interactive water features, skate parks, playgrounds, adventure zones, modern medical facilities and splash parks.

The Zahra and Hayat Townhouses and Zahra Apartments all have the distinction of assuring unbeatable value to end-user homeowners, providing them the opportunity to 'live life at their price.' The Zahra Apartments start at only AED 349,988, while Zahra and Hayat Townhouses start at only AED 999,988 for three-bedroom homes.

Fred Durie, Chief Executive Officer of Nshama, said: "We are making steady progress on Town Square as part of our commitment to our customers. Nshama works with industry leaders such as Al Naboodah Cont. Co, in undertaking Town Square's project development, who bring top-notch expertise as well as valuable cost optimisation.

"This enables us to develop our thoughtfully designed residences at price points that are within reach of customers and support them in shifting from a rental model to an own-home lifestyle.  The extensive experience of Nshama's team in mega-project development is a great asset in streamlining the various aspects to ensure that we deliver value to our customers."

Rashed Ahmed Saeed Al Naboodah, Managing Director of Al Naboodah Contracting Co LLC, said: "Town Square is a trendy development that spans an impressive 750 acres of land in the heart of Dubai. We have demonstrated competencies in undertaking such mega-projects and have a strong team of professionals and skilled workers on-site. The earthworks contract is progressing seamlessly and we are committed to complete the work to agreed timelines."

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square also has a high land-to-building ratio, with more open spaces for a greener community.

For more details, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714 3661682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. The sales centre is open daily from 10am to 10pm from Saturday to Thursday, and from 2pm to 10pm on Friday.

-Ends-

About Nshama
Nshama is a private developer of integrated lifestyle communities differentiated by its focus on offering distinct value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.

Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points - from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid investment for the family. www.nshama.ae

For more information, please contact:
Kelly Home
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com 

© Press Release 2015