United Arab Emirates, Dubai- 21st May 2008: Salam Stores, the iconic regional department store, has officially unveiled its new flagship store in Dubai. Situated in the plush environs of Wafi, the 10,000 square meter store is one of the largest retail stores in the UAE and will offer shoppers a unique 360° shopping experience.

The crème de la crème of UAE high society were present at the launch of the flagship outlet: Ambassadors, Ministers, VVIPs, major players from the European market, regional suppliers and numerous other well-heeled ladies and gentlemen. The eclectic crowd was a significant tribute to one of the region's oldest and best loved retail groups. It was over five decades ago that Salam Stores first made its presence felt in Doha as a provider of photography services, and today the group has grown to become one of the most comprehensive retailers in the business, with landmark outlets in Dubai, Abu Dhabi, Al Ain, Muscat and Doha, giving customers an unrivalled array of choice and quality. The new store at Wafi features 5 distinct departments - Men, Women and Kids' Fashion and Accessories, Perfumes and Cosmetics, Photography, Home Accessories and Jewellery. Each of the departments is stocked with the best brands in the business, including legendary names such as D&G, Just Cavalli, GF Ferre, JOOP, Iceberg, Moschino, Armani Jeans, Citizens of Humanity, 7 for All Mankind and many others vying for attention.

Built on the promise of giving the shopper a complete retail experience, Salam Stores at Wafi displays all the attention to detail that has made the group so distinct from the others. A highly skilled and attentive personnel, ample space to take in the finer details of the goods, classy store design that amplifies the elegance of the brands and lots more add up to make Salam Stores at Wafi a one-of-a-kind shopping destination. To enhance the entire experience, Wafi's Salam Stores also features a VIP shopping room, a coffee shop, a hair salon and a dedicated children's department. "Salam Stores has a reputation for exceeding the customer's expectations, and this new store is designed to enhance that" said Mr. Ibrahim Bitar, Regional General Manager Salam Stores. "We always made an extra effort to help our customers feel special and enjoy the shopping experience, and with 10,000 square metre of space, we had the opportunity to take this experience to a new level" he added.

So the next time you happen to be in Wafi, don't forget to get a taste of the 360° shopping experience in Salam Stores which won the Middle East Award in the store design category.

-Ends-

About Salam Stores
Established in 1952 by the late Mr. Abdul Salam Mohammed Abu Issa, Salam Stores has grown over the years to become one of the most distinguished retail boutiques in the Middle East with outlets in Doha, Dubai, Abu Dhabi, Al Ain and Muscat. Built on the promise of giving its customers a 360° shopping experience, Salam Stores enjoys an enviable reputation for attention to detail, customer service and high quality products. The best international jewellery, fashion, luggage, photography, home division and perfumes & cosmetics products can be found at the store. Salam Stores is part of Salam International Investment Limited, a listed public Qatari shareholding company that owns and manages 25 business units in diverse sectors.

For more information, please contact:
Rania Habr
News Centre Manager
Tamra-C2
T: 04 295 1177
F:04 295 1188
Email: raniah@tamra-c2.com

© Press Release 2008