Friday, Jul 22, 2016

Dubai:

Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and drives its domestic and overseas promotions, gathered close to 100 tourism stakeholders for a destination workshop designed to increase collaboration and alignment of the emirate’s promotional activities.

Hosted by the Rixos Bab Al Bahr, the five-star resort on the pristine white sands of Ras Al Khaimah’s tranquil Marjan Island, the event attracted industry partners, hoteliers, destination management companies and government entities from across Ras Al Khaimah and the wider UAE. The workshop follows the tourism body launching its new brand identity, Beyond a Journey, earlier this year.

“Over the past 12 months RAKTDA has developed and evolved various aspects of our activities and branding to ensure that we are promoting the destination of Ras Al Khaimah in key source and emerging markets, while simultaneously supporting the efforts of our tourism partners. These efforts have helped establish the emirate as the fastest growing tourism destination in the GCC,” said Haitham Mattar, CEO of the Ras Al Khaimah TDA.

“The Beyond a Journey workshop is an incredibly important activity for RAKTDA in terms of sharing our vision for the destination with stakeholders and encouraging a cohesive, aligned approach to attract a healthy portfolio of visitors from various local, regional and international markets. We can achieve more as a united destination than as an assortment of individuals,” Mattar said.

Siddesh Suresh Mayenkar

Gulf News 2016. All rights reserved.