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Office in Singapore Leverages the Significant Potential of the Region
Ras Al Khaimah: - RAK Ceramics P.S.C. (Ticker: RAKCEC: Abu Dhabi), one of the world's largest hi-tech manufacturer of lifestyle ceramics solutions, today announced the opening of a new regional office in Singapore. The office, a wholly owned subsidiary of RAK Ceramics, will be led by Carmen Herrada, Vice President Asia, who was appointed in July 2015.
The opening of RAK Ceramics' Singapore office is part of the company's Value Creation Plan, a re-focused strategy to streamline global businesses and pursue the most profitable operations. From Singapore, RAK Ceramics will be strategically positioned to serve the Asia Pacific region, the fastest- growing region in the ceramic tiles market globally, both in terms of production and consumption, according to a recent report by Transparency Market Research. Characterised by a rapid pace of urbanisation and an increasingly sophisticated customer base, the region is expected to attract several major players and manufacturers of ceramic tiles in the near future.
Abdallah Massaad, CEO of RAK Ceramics said: "The launch of our new regional office in Singapore is a step towards fully leveraging the significant growth potential of the Asia Pacific region. As the ceramics market continues to benefit from higher per capita income and increased spending in the region, RAK Ceramics will be well positioned to understand and satisfy the local demands of our customers."
"We look forward to solidifying our partnerships and distribution channels in high growth and high demand markets around the world, and we view Asia Pacific as a critical market to help achieve this," Massaad added.
Having a presence in Asia Pacific through the Singapore office is part of RAK Ceramics' strategy to meet evolving client demands wherever the company operates and to add value to its increasing database of stakeholders. Singapore and Hong Kong are design hubs for architects and designers; therefore, a regional presence will position RAK Ceramics closer to its target audience and enable improved service levels.
RAK Ceramics has been present in Asia since 2000 through its overseas plants in India and Bangladesh and a distribution network to the whole of the Asia Pacific region.
About RAK Ceramics:RAK Ceramics is one of the largest ceramics manufacturers in the world, with an annual production capacity of 117 million square metres of tiles, 4.6 million pieces of sanitaryware, 24 million pieces of porcelain tableware and a massive distribution network that spans 160 countries. The Ras Al Khaimah-based publicly-listed company was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah and UAE's Supreme Council Member. Now under the vision and leadership of Sheikh Khaled Bin Saud Al Qassimi, Chairman of RAK Ceramics; the Ras Al Khaimah based company has enjoyed rapid growth, becoming a powerhouse in just 20 years. Contact Details:
Contact details:
Further information in available online at www.rakceramics.com, or contact the following people:
RAK Ceramics
Steven Allen
Tel: +97172467400
Email: steve@rakceram.com
FTI Consulting
Racha Mhanna
Tel: +97144372100
Email: racha.mhanna@fticonsulting.com
© Press Release 2015
