Dubai, March 24, 2008: A new partnership was ushered in recently as Prime Limousine, Group Company of Liberty Investment Company (LIC), expanded its services to Abu Dhabi and embarked on its newly appointed role as official transportation partner for Etihad Airways - the National airline of the UAE.
The company provides a chauffeured fleet of luxury limousines for the airline's "Etihad Chauffeur" service, which transfers Etihad's premium customers using its home base at the Abu Dhabi international airport, to and from any location in the United Arab Emirates.
LIC Chairman, Sheikh Khalid Bin Abdul Aziz Al Qasimi, said: "We are extremely proud to have been chosen to offer our luxury limousine service to serve the UAE's National airline. Prime Limousine not only reflects the true ethos of Etihad Airways, but also the high standard of service expected by its guests."
"Our new partnership with Etihad Airways highlights the keenness with which we are continuously living up to and improving on our brand promise of finding innovative ways to deliver our premium quality service to our clientele," said Duncan Peat, Managing Director, Liberty Investment Co. - Transportation Division.
Prime Limousine operates out of two offices in Abu Dhabi: the city office, located in Umm Al Nar as well as the airport office at the Abu Dhabi international Airport. A fleet of brand new luxury Cadillac and Chevrolet Caprice vehicles have been ear-marked for the Diamond First Class and Pearl Business Class passengers respectively.
"Our chauffeurs are inducted after meticulous training to deliver the highest standard of personalized service. Their performance is constantly reviewed and they are given regular refresher courses so that they are continually updated on the vital skills needed to deliver the highest level of service. We do this to ensure that our passengers continue to enjoy Etihad's quality service experience all the way to their final destination," concluded Anil Saraf, General Manager of Prime Limousine for the UAE.
Established in 1987, Prime Limousine is a dynamic and professionally driven, chauffeured service of exceptional standards, offering three categories of services: a top-end VIP service, an Executive service with immaculate, superior quality vehicles and a luxury Bus and Coach service for the business and leisure sectors. The bespoke services offered by the company make travel within the UAE a smooth and hassle-free experience.
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Notes for editors:
Liberty Investment Co. (LIC), is the Dubai-headquartered holding company for a wide portfolio of leading, international and local brands and businesses in the United Arab Emirates. It is a professionally managed Group with diversified business interests across the UAE in automobiles, travel & tourism, transportation, real estate and logistics sectors. For more information, please log on to www.licuae.com
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