Ecuadorian's Toquilla Straw Hat to be showcased at J W Marriott Marquis Dubai

Dubai, 23 February 2015: PRO ECUADOR, the trade and investment promotion organisation of Ecuador, proudly announce the partnership with UAE-based Company Bait Al Arab, the "Arab House" established since 1982 in Dubai. The partnership is a part of PRO ECUADOR's aim of increasing imports of high quality Ecuadorian products to the UAE.

As part of the partnership, Bait Al Arab is showcasing Ecuadorian Toquilla straw hats to its new exclusive shop at the JW Marquis Dubai.

Ecuador is a specialist in producing a variety of high quality handmade hats that meet the high standards and requirements of international customers. Toquilla straw hat represents Ecuadorian crafts and has a huge demand worldwide due to its exquisite artisan confection. In addition, the Ecuadorian Toquilla straw hat is recognised globally and it's worn by the famous world figures including President Theodore Roosevelt, Ernest Hemmingway, Winston Churchill, Harry Truman, Paul Newman and many more......

Mr. Rajesh Gosalia, CEO of Bait Al Arab said, "We are thankful to PRO ECUADOR for connecting us with Ecuador and exporters of high quality Toquilla straw hats. The High quality Ecuadorian Toquilla straw hats is the key reason for us in showcasing and selling them at our new exclusive showroom in JW Marriott Marquis Hotel, which per Guinness book of world records is the tallest hotel in the world."

"Toquilla straw hats are now displayed and sold at BAIT AL ARAB with great success as they are bought by a large numbers of visitors from all over the world who either stay or visit the JW Marriott Marquis hotel. This is a great opportunity for our business to grow and flourish especially with the promotion of the Ecuadorian products."  Rajesh Gosalia added.

Hussam Hassan, Head of Commercial Office at PRO ECUADOR added "PRO ECUADOR's core objective since it started its operation is to promote high quality Ecuadorian products  to penetrate to the UAE market focusing on product diversification including food, flowers, building and construction material, and fashion and bring them to the UAE market. In this occasion, we are promoting the Ecuadorian Toquilla Straw Hat which has been recognised by UNESCO as Intangible Cultural Heritage of Humanity."

About PRO ECUADOR:
PRO ECUADOR is the Trade and Investment promotion organisation of Ecuador, operates under the umbrella of the Ecuadorian Ministry of International Trade.  It is responsible for the business development of domestic exporters as well as the implementation of policies and rules to promote exports and investments into the country. PRO ECUADOR aims to foster strategic bilateral trade and penetrate existing and emerging markets across the world.

PRO ECUADOR has seven regional offices responsible for supporting Ecuadorian producers and exporters. It also has 33 International commercial offices, in key markets including the UAE, to promote the export supply of goods and services of Ecuadorian companies abroad.

PRO ECUADOR aims to open new markets for Ecuadorian products, identifying market opportunities, buyers, entry market requirements, and participation in trade promotion events such as fairs, trade missions and business conferences.

For media requests and enquiries:
Rose Manaog;
Action UAE;
rose.m@actionprgroup.com
 +971 55 9010301

For other requests:
Hussam Hassan;
PRO ECUADOR;
haboa@proecuador.gob.ec;
+971 55 7279900  

© Press Release 2015