Eida launches interactive Twitter initiative; Service available every Thursday from 12-2pm
The Emirates Identity Authority (Eida) has announced the launch of a new interactive initiative titled 'Ask Hamad' through its account on Twitter. The initiative is aimed at boosting Emirates ID's interaction with its customers, responding to their queries and feedback and solving their complaints.
Customers can avail of the service every Thursday between 12 and 2pm starting from September 12, 2013.
Amer Al Mahri, Director of Government and Community Communication at Emirates ID, said that an official representative from Emirates ID will respond to customers' queries and interact with them for 2 hours every Thursday from 12-2pm on the hash tag (#ASKHamad).
He added that the initiative is the first-of-its-kind in the UAE and helps direct communication with customers who use Twitter and follow Emirates ID's account (@EmiratesID).
Al Mahri stressed that enhancing Emirates ID presence on social media channels comes in line with its strategic plan 2010-2013 which focuses on developing the level of services provided to customers towards achieving their satisfaction.
He recalled that in mid-2012, Emirates ID had launched a Twitter account [@EmiratesID_Help] as an additional interactive channel with the public besides its official channels on Facebook, Twitter and YouTube.
Last June, Emirates ID won two international awards in social media management; the Golden Award for "Best use of social media measurement" and the Sliver Award for "Best use of Communication Management- Public Sector".
Emirates ID provides a number of interactive channels through its website such as 'You ask, We answer' and 'Contact the Director General' services in addition to its call center which receives customers' inquires round the clock. Customers can also lodge their complaints and remarks at any of Emirates ID service centers around the UAE.
© Emirates 24|7 2013
