Dubai, September 27, 2012: Reinforcing its market leadership across the Gulf and Middle East, Masafi - one of the leading FMCG brands in the region - has been conferred the 'Industry Leadership Award' at the annual Asian Leadership Awards 2012 earlier this week.
The Asian Leadership Awards [ALA] 2012, held for the first time in Dubai, recognizes brands and business leaders for their significant achievements. The popular awards honours companies and leaders across 20 different categories for their contributions towards economic development, including market share, CSR contribution and creativity.
The ALA Awards Ceremony, held at the Taj Palace Hotel in Dubai, was hosted by Asian Confederation of Businesses and supported by Stars of the Industry Group, CMO Asia, CMO Council, World Brand Congress and Thought Leaders International. Makram Haidar, Category Marketing Manager at Masafi, received the award at the gala ceremony.
Masafi was selected for the Industry Leadership Award 2012 as a recognition of its exceptional brand promise and market leadership across all its product portfolio.
In his comments on the award, Intikhab Alam, Head of Marketing at Masafi, said: "It is a great honour to be awarded the Asian Leadership Awards, which recognizes Masafi's efforts and leadership in the regional FMCG sector. This is a powerful endorsement of our brand equity and market innovation. It is a privilege to be selected from among so many leading brands across the region. We thank the esteemed jury for this recognition."
The ALA Awards is all about recognizing super achievers and future business leaders. This platform highlights, recognizes and rewards the professionals' ability to steer their businesses through the challenging economic times.
For further information, please contact Ghada Kammoun/ Venkat Iyer,
BPG Public Relations, Dubai Tel: +9714-295 3456; Fax: +9714-295 1027
E-mail: gkammoun@batespangulf.com / venkat@batespangulf.com
About Masafi:
Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. In the process, it has built an extremely strong distribution network to consistently deliver to dynamic market requirements and has continuously upgraded its state-of-the-art equipment to keep pace with technological advances around the globe.
Being a leading brand that delivers to consumer needs, Masafi's wide product portfolio includes Pure, Natural Mineral Water, Tissues, Juices, Flavored Water, Basmati Rice and Gourmet (Chips). The mineral water product line comes in bottles of 1.5 litres, 1 litre, 500ml, 330ml (regular and sports) 4 gallon bottles, 330ml kids packaging (regular and sports); mineral water cups in sizes of 250ml, 200ml, and 125ml. All Masafi product bottles are 100 per cent recyclable and only for one-time-use. The tissue line includes boutique fragrant tissues in four scents, floral tissues in purple, pink and green colors, and car tissue boxes. Masafi leads the UAE market in the Brand Equity Index in the water and tissue categories. The hugely popular Masafi Juices come in an array of original flavors and rich fruit blends available in 2 litre, 1 litre and 200ml bottles and a 100% juice blend tetra pack product line. The flavored water is available in four flavors -- strawberry, lemon, peach and mint & lemon in 500ml sizes. The Gourmet potato chips come in five flavours - sea salt, sweet chilly, 'four cheese', salt & vinegar and Labneh & Zaatar. The 100% natural Masafi Premium Basmati Rice is the finest quality basmati offering an unique aroma, authentic taste and pure goodness.
The company was the first recipient of the ISO 9002 certification in the entire Middle East and was awarded the ISO 9001:2000 certification for developing and maintaining a high standard Quality Management System. Masafi has also been awarded the HACCP (Hazard Analysis Critical Control Points) certification. Masafi is also a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi Water is tested and approved by NSF International, USA, which carries out annual unprompted audits on behalf of IBWA. Masafi is the first mineral water company in the region to be awarded the prestigious ISO 14001 certification for Environmental Management.
© Press Release 2012
