Dubai, September 12, 2012: Masafi, one of the leading FMCG brands in the region, has announced the launch of its revamped website. The new website, now up and running on www.masafi.com, offers a more engaging interface for users with new sections encompassing the latest social media tools.

Created by TBWA / RAAD, the interactive website not only offers a streamlined navigation and cutting-edge design but also provides an all-new content mix with clear and concise information, new sections, attractive image library as well as interactive platforms.

The design, structure and functionality of the website have been optimized for enhanced user-friendliness, and have been broadly classified into two sections - Corporate and Consumer, providing an overview of both company and brand information and details.

Makram Haidar, Category Marketing Manager at Masafi, said: "When we decided to revamp our corporate website, our ultimate goal was to create a site that is user-friendly and scaled-up in line with our aggressive growth strategy. Our new website is designed not only to serve as a one-stop information resource about Masafi and its brands but also extend streamlined touch points with social media tools. By creating a presence on Facebook and Twitter, we are able to reach out a wider audience as well as allow current customers to keep up with our latest news and offers."

He added: "We believe in a 360-degree approach with our consumers, keeping them in mind in every business decision we make. Our outreach on the Facebook page and Twitter handles are an opportunity to engage our consumers effectively. We see social media playing a big role in our growth strategy and this engagement on our website is aimed at turning our consumers into advocates for Masafi."

Among the new sections added on the website are the Media Centre section, which provides an up-to-date news, events and offers about Masafi. There is a new Archive segment, which has in store Masafi information dating back to 2000. Other updated sections include the Careers as also a FAQ segment.

An exciting feature of the revamped website is the inclusion of the Better World section, which highlights Masafi's recycling initiatives and its Corporate Social Responsibility programs.

For further information, please contact Ghada Kammoun/ Venkat Iyer
BPG Public Relations, Dubai; Tel: +9714-295 3456; Fax: +9714-295 1027
E-mail: gkammoun@batespangulf.com / venkat@batespangulf.com

About Masafi:
Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. In the process, it has built an extremely strong distribution network to consistently deliver to dynamic market requirements and has continuously upgraded its state-of-the-art equipment to keep pace with technological advances around the globe.

Being a leading brand that delivers to consumer needs, Masafi's wide product portfolio includes Pure, Natural Mineral Water, Tissues, Juices, Flavored Water, Basmati Rice and Gourmet (Chips). The mineral water product line comes in bottles of 1.5 litres, 1 litre, 500ml, 330ml (regular and sports) 4 gallon bottles, 330ml kids packaging (regular and sports); mineral water cups in sizes of 250ml, 200ml, and 125ml. All Masafi product bottles are 100 per cent recyclable and only for one-time-use. The tissue line includes boutique fragrant tissues in four scents, floral tissues in purple, pink and green colors, and car tissue boxes. Masafi leads the UAE market in the Brand Equity Index in the water and tissue categories. The hugely popular Masafi Juices come in an array of original flavors and rich fruit blends available in 2 litre, 1 litre and 200ml bottles and a 100% juice blend tetra pack product line. The flavored water is available in four flavors -- strawberry, lemon, peach and mint & lemon in 500ml sizes. The Gourmet potato chips come in five flavours - sea salt, sweet chilly, 'four cheese', salt & vinegar and Labneh & Zaatar. The 100% natural Masafi Premium Basmati Rice is the finest quality basmati offering an unique aroma, authentic taste and pure goodness.

The company was the first recipient of the ISO 9002 certification in the entire Middle East and was awarded the ISO 9001:2000 certification for developing and maintaining a high standard Quality Management System. Masafi has also been awarded the HACCP (Hazard Analysis Critical Control Points) certification. Masafi is also a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi Water is tested and approved by NSF International, USA, which carries out annual unprompted audits on behalf of IBWA. Masafi is the first mineral water company in the region to be awarded the prestigious ISO 14001 certification for Environmental Management.

© Press Release 2012