Overwhelming consumer response to month-long campaign sees 37 per cent sales growth

Dubai, UAE, August 10, 2006: Global and regional digital leader LG Electronics and its UAE distribution partner Al Yousuf Electronics, have announced the conclusion of its retail summer promotion, reporting an 37 per cent increase in sales revenue over the corresponding period last year.

Customers buying select LG products of AED200 or more, at any of Al Yousuf Electronics' showrooms across the Emirates, could enter into a raffle draw for an opportunity to win prizes ranging from a Chevrolet Trailblazer as the grand prize or eight trips to Europe. The summer promotion ran from May 23 to July 31.

This week, the raffle draw was conducted at the Al Yousuf Electronics showroom in Ibn Batutta Mall, under the supervision of Saeed Jaffar, senior co-ordinator at the Dubai Economic Department. Amber Dale was the lucky winner of the Chevrolet Trailblazer in the mega draw, while eight other lucky shoppers won trips to Europe.

"The promotion has been very successful and we have witnessed an increased footfall during the two months," said Pawan Sharma, Assistant Manager at Al Yousuf Electronics. "By offering this campaign, we aimed at rewarding LG customers for their unstinting loyalty and trust in the LG brand. The response has been beyond our expectations."

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About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre system. With total revenue of more than US$ 35 billion (consolidated US$ 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com

For more information, contact:
Hamad M. Malik                                                 
Director     
Marketing & Corporate Communications                    
LGE Middle East & Africa Operations                          
Tel: +9714-3340066                                                         
Fax: +9714-3370515                                                         
Email: hamad@lge.com     
                                                  
Edward D'Mello/Amber Dale
Polaris Public Relations   
Dubai,
UAE
Tel: +9714-3348522
Fax: +9714-3341326
Email: e.dmello@polaris-me.com
Email: a.dale@polaris-me.com

© Press Release 2006