Abyat to teach children the ins and outs of construction by sponsoring KidZania Kuwait's Construction Site Zone

Kuwait, November 3, 2012: KidZania Kuwait, the highly awaited family entertainment center is pleased to announce the Middle East's largest home improvement showroom, Abyat Megastore, as its latest marketing partner. In keeping with KidZania's award-winning concept of blending entertainment and education (edutainment), Abyat will sponsor the Construction Site Zone, which will consist of establishments that provide children with safe and fun hands-on experience in the building, and exterior and interior finishing of a house.

In the Construction Site Zone, children will be able to see the construction process from design through to building a house using safe materials in the Bricklaying establishment. Children will learn, through fun-infused techniques, how to paint walls and wash windows in the House Painting and Window Washing establishments. Each of the activities in Abyat's three safe establishments within the Construction Site Zone will help KidZania's young crew members understand what it takes to design, construct and maintain a house.

"Abyat Megastore is proud to partner with KidZania Kuwait who offer this unique and dynamic experiential marketing and educational platform," commented Faisal Khaga, Abyat's Senior Marketing and Business Development Manager. "By taking a hands-on approach to construction at a young age, children will be aware of the hard work and organised processes that go into the construction and finishing of a house. We are truly looking forward to providing Kuwait's next generation with the tools and skills that will enable them to one day build their dream home."

Commenting on this new partnership, Kindah Yacob-Agha, Marketing Manager at KidZania Kuwait said: "We are pleased to partner with Abyat Megastore whose establishment will help children understand the importance of teamwork and time management within a construction environment. Abyat's Construction Site Zone will enhance KidZania Kuwait's atmosphere of believability as it complements our vision of offering real-life experiences in an exciting and safe setting."

The exciting KidZania Kuwait edutainment centre, which will open at The Mall, The Avenues, is brought to Kuwait by M. H. Alshaya Co., the leading international retail franchise operator.  Children will find up to 100 roles and 78 exciting establishments to enjoy learning in a fun and interactive environment.

About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a kid-centric city experience designed to educate and inspire 4- to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter kid-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a kid perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are eight other locations including, Monterrey, Mexico; Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, and Kuala Lumpur. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 13 facilities in development, including a new facility in Mexico City where kids can drive from point-to-point.

KidZania Kuwait is a (7,000 square meter) facility, located in The Mall, The Avenues.

For more information about KidZania and the facility locations, visit www.kuwait.kidzania.com

About Abyat Megastore:
Abyat is the largest home improvement store in the Middle East with a showroom over 22,000 square meters, and over 30,000 high quality products in furniture, kitchens, lighting, wallpaper, tiles, bathrooms, and more. The concept, idea, and trademark was developed 100% locally. Our aim is to provide all products a home owner, contractor, or company needs in order to build the perfect house with our great selection of high quality products and services. 

Outside of Kuwait, Abyat opened its first store in the GCC area in September 2012 in Dammam, KSA.

© Press Release 2012