First of its kind global initiative

May 20, 2015

On the sidelines of the FM EXPO 2015, Imdaad, a leading provider of integrated facilities management solutions in the GCC, has forged a strategic new partnership with WMS Metal Industries, a local company that specializes in the design and manufacture environmental products and also leading local developer. Under this new partnership, the two parties have expressed their commitment in the development and installation of a new waste separation system in Dubai.

According to Imdaad senior executives, the new novel recycling initiative, which is the first of its kind in the whole world, is expected to divert approximately 2,000 tons of waste annually from the landfill--thereby resulting in a cleaner and healthier environment. The installation of the new waste separation system is expected to help consolidate Dubai's leading position in the region's efforts towards waste recycling, which falls in line with Dubai Government's efforts to recycle 75 per cent of municipal solid waste by the year 2020.

Mahmood Rasheed, Chief Operating Officer at Imdaad, said, "We are very proud to announce this new initiative that we are implementing in partnership with WMS Metal Industries. This collaborative effort not only ensures the proper disposal of solid waste but also helps drive in an increased awareness on the importance of recycling--particularly in the move to protect our environment. We remain steadfast in our commitment to play a key role in the UAE's vision to achieve total sustainability and be one of the world's leading green and smart cities."

The new system will be installed by WMS Metal Industries and will be retrofitted on the existing garbage chutes installed in the community. This will allow ease of recycling for all tenants, which in turn, will create a supportive ecosystem that encourages recycling. For their role, Imdaad will launch the awareness campaign along with the collection and recycling of the recyclable waste gathered from the development.

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© Press Release 2015