Dubai, April 20, 2010: Frasers Hospitality Pte Ltd (Fraser) will participate in the Arabian Travel Market (ATM) to be held in Dubai from May 4 to 7. Fraser Suites Seef Bahrain, the first luxury, fully serviced accommodation located in Bahrain's premier shopping and leisure destination - Seef Mall, will be part of a 20-exhibitor contingent headed by Bahrain's Ministry of Culture and Information. As part of Frasers' global contingent, the ATM will be attended by representatives from Frasers' properties in Kuala Lumpur as well as Dubai, who will be showcasing their individual properties as well as for the group as a whole.
ATM is the Middle East's biggest and fastest growing travel and tourism exhibition, attracting tourism companies, resort owners and operators, airlines and tourism service providers from across the globe. Launched in 1994, the exhibition welcomed over 23,000 travel industry professionals from 108 countries to its 16th edition last year. The 2010 show includes a Seminar Programme with a Debate Room in which pertinent topics of immediate concern, covering areas such as sports tourism, value travel and incentive travel will come up for discussion.
Expressing his delight in participating in the prestigious ATM as part of the Bahrain contingent, Mr. Olivier Briand, General Manager, Fraser Suites Seef Bahrain, said, "We intend to use the occasion of the region's most prominent travel and tourism event to showcase Fraser Suites Seef Bahrain as well as raise awareness of our other global properties and establish Fraser's brand presence in the region. As a global player in the hospitality sector, the recent grand opening of our Bahrain property marks the beginning of the presence of Frasers Hospitality in the Middle East in a major way. We will be following this up with the launch of two more premium properties in the region - Fraser Suites Dubai and Fraser Suites Doha."
According to Bahrain's Ministry of Culture and Information, the hospitality sector is playing an increasingly important role in the country's growth and diversification into the tourism sector. Its tourism affairs division estimates tourist arrivals in the Kingdom to have risen 10% to 15% per annum over the past three years.
"These are impressive figures by any standards and clearly project Bahrain as a regional meeting point for business as well as entertainment and leisure, with many global companies setting up their operational base here and international sporting events like the Formula One Grand Prix influencing the large tourist influx. ATM attracts the participation of key players in the regional and global travel and tourism trade and provides the perfect platform for networking, brand building and introducing our presence in the region in a big way. It provides the opportunity to present the Fraser brand to our existing and potential partners, meet diverse stakeholders in the tourism sector, negotiate and conduct business with global clients and explore the scope for new business ventures and tie-ups," he added.
ATM is part of the Reed Travel Exhibitions portfolio, which includes 15 of the world's leading travel industry events. Reed Exhibitions, the world's largest organiser of exhibitions and conferences, brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year, generating billions of dollars in business. With 33 fully staffed offices, its events are held in 38 countries across the Americas, Europe, Middle East and Asia Pacific.
Fraser Suites Seef Bahrain embraces the best in convenience, choice, luxury and modern functionality. Its impressive 19-storey building features 91 luxurious, serviced apartments, with each floor accommodating just eight suites to ensure privacy and relaxation while, at the same time, fostering a community ambience. Ranging from quaint studios to stylish one- and two-bedroom suites and exceptional spacious penthouses, the apartments set new standards in style, offering a distinctive decor with modern flavour, a wide-ranging selection of abstract and contemporary wall art décor and boasting elegant interiors with plush fixtures and fittings. Inspired by natural elements, there are cascading waterfalls throughout the property, with the soothing sound of water creating a tranquil and calming atmosphere.
Awards & Accolades
Guide Award for Excellent Performance in Hospitality for 2008 - 2009
Fraser Suites Hanoi by The Guide Magazine
Best Serviced Apartment (North Asia) 2009
Fraser Place Shinjuku, Tokyo by Asian Legal Business Travel Survey
China's Most Influential Serviced Residence Brand 2009
Frasers Hospitality by Golden-Pillow Award of China Hotels
Most Outstanding Serviced Residences 2009
Fraser Place Manila by Asia Pacific Excellence Award
Best Serviced Apartment in Thailand (Runner-up) 2009
Frasers Suites Sukhumvit, Bangkok by Lifestyle + Travel Magazine
Diamond Award - Best Serviced Apartment Category 2009
Frasers Hospitality by Buying Business Travel
Best Serviced Apartment Vendor of the Year 2008
Frasers Hospitality by Human Resources Magazine
Golden Dragon Award Best Serviced Apartment 2008
Fraser Suites Hanoi by Vietnam Economic Times
Best Serviced Apartment Group 2008
Frasers Hospitality by HotelClub Awards
Best Serviced Residence (Group) - International 2008
Frasers Hospitality by TravelWeekly China Industry Award
Excellent Service Award 2007 & 2008
Fraser Suites River Valley & Fraser Place Robertson Walk, Singapore by Spring Singapore
Associate of the Arts Award 2008
Frasers Hospitality by National Arts Council
Outstanding Website for "Hotel and Lodging" 2008
Frasers Hospitality by Web Marketing Association USA
Korea Herald Readers Best Brand Awards - Serviced Residences: International Luxury Premier 2008
Fraser Suites Insadong, Seoul by The Korea Herald
Best Serviced Residence (Property) 2007 & 2008
Fraser Place Robertson Walk, Singapore by TravelWeekly Asia
Best New Development 2008 & Best 5 Star Apartments 2008
Fraser Suites Sydney by HMAA Accommodation Industry Awards for Excellence
China's Most Competitive Serviced Residences Brand 2008
Frasers Hospitality by Golden-Pillow Award of China Hotels
Best Serviced Apartment Company Gold Award 2008
Frasers Hospitality by Buying Business Travel, UK
Best Serviced Apartment/Operator in Asia Pacific 2008
Frasers Hospitality by DestinAsian Travel & Lifestyle Magazine
For more information on our Awards and Accolades, please visit www.frasershospitality.com.
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About Frasers Hospitality Pte Ltd
Frasers Hospitality Pte Ltd, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences in Bahrain, Bangkok, Beijing, Edinburgh, Glasgow, Hanoi, Hong Kong, London, Manila, Nanjing, Paris, Pattaya, Seoul, Shanghai, Shenzhen, Singapore, Sydney and Tokyo. New developments include Bangalore (2010), Budapest (2009), Chengdu (2010), Chennai (2012), Doha (2009), Dubai (2009), Guangzhou (2010), Jakarta (2011), Kuala Lumpur (2009), New Delhi (2010), Osaka (2010), Perth (2012), Suzhou (2011) and Tianjin (2011).
Frasers Hospitality Pte Ltd commits to "meeting the unique needs of the executive travellers through continuous innovation", and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today's discerning extended stay executive travellers in mind, Frasers Hospitality Pte Ltd has three brand offerings - Fraser Suites, Fraser Place and Fraser Residence. For more information on Frasers Hospitality, please visit www.frasershospitality.com
About Frasers Centrepoint Limited (FCL)
Frasers Centrepoint, the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore's top property companies, with total assets close to S$10 billion.
From being an owner of a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a global portfolio of residential, commercial and serviced apartment properties spanning 13 countries across Asia, Australasia, Europe and the Middle East. Across the globe, its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 19 gateway cities.
FCL's international property arm, Frasers Property, develops world-class projects in UK, Australia, New Zealand, Thailand, China and Vietnam.
Website : www.fraserscentrepoint.com
About Fraser and Neave, Limited
Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and dominant standing in the Food and Beverage, Property, and Publishing & Printing industries. Leveraging on its strength in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries. Listed on the SGX-ST, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders' funds of over S$5 billion and total assets employed over S$13 billion. F&NL is present in over 20 countries spanning Asia Pacific, Europe and USA and employs over 18,000 people worldwide. For more information on F&NL, please visit www.fraserandneave.com
Media Contact
Ms. Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6275 1478
E: jastina.balen@frasershospitality.com
Mr. Pradnyesh Kothare / Ms. Karen Paes
Percept Profile Middle East
T: +973 17 213133
F: +973 17 213134
E: pradnyesh@perceptprofilegulf.com; karen@perceptprofilegulf.com
© Press Release 2010
