Redesign of ATMs aimed at enhancing customer experience

Dubai, January 31, 2015: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today unveiled its next generation Automated Teller Machine, equipped with a touch-screen ATM interface and a whole new customer experience. The redesign of the ATMs is in line with the bank's strategy to drive customer satisfaction and loyalty, as well as to introduce innovative solutions to the market. 

Empowered by CxBanking, an omni-channel platform designed by NCR Corporation, the new touch-screen ATM interface is designed based on how consumers use their smartphones and tablets. The menus are icon based and users can swipe and scroll across the screen, offering an intuitive experience with easy-to-use functionality.

Emirates Islamic is one of the first two banks in the Middle East to launch this next-generation technology, which reiterates the bank's commitment to invest in enhancing customer experience, while empowering customers to perform banking transactions 24/7 at their own convenience.

Commenting on the initiative, Faisal Aqil, Deputy CEO - Consumer Wealth Management, Emirates Islamic, said: "The Emirates Islamic brand promise to consumers is centred on innovation and convenience in banking solutions. Today, bank customers transact increasingly via digital channels such as ATM, mobile, online and phone banking. Emirates Islamic is one of the early adopters to 'digitising' banking services to improve customer experience and service quality, while simultaneously increasing efficiency.

"The unveiling of our next generation ATMs is a big step towards technology innovation which impacts the way people bank in the UAE. We will continue to introduce more innovative service and product offerings in this space," added Aqil.

"We are delighted to see Emirates Islamic, one of the leading banks in the region, leverage NCR's latest CxBanking technologies in their effort to find new ways to delight their customers with outstanding service and convenience," said Habib Hanna, MD Gulf, NCR Financial Services. "Through the NCR CxBanking platform, Emirates Islamic's customers will experience a faster and richer banking experience, making their everyday transactions easier."

The first Emirates Islamic touch interface ATM was unveiled at the Dubai Health Care City branch, with the bank's entire ATM network across the country to be powered by CxBanking by the end of February this year.

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About Emirates Islamic:
Established in 2004, as Emirates Islamic Bank, Emirates Islamic opened its doors with the clear goal of offering discerning customers Islamic finance solutions. Combining the best in Shari'a compliant services with the strongest levels of customer care and efficiency, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Offering products and services developed in line with the highest ethical standards, Emirates Islamic gives customers the transparency they seek in a strong, honest financial partner.

Emirates Islamic offers a comprehensive range of products and services across the Personal, Business and Corporate banking spectrum. Its network has expanded to reach over 50 branches and more than 100 ATMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, and was the first Islamic bank to launch a mobile banking app and the first bank in the Middle East to launch an App on the new Windows 8 mobile platform.

Emirates Islamic has received numerous accolades, both regionally and in the international arena, including recognition for "Best Islamic Bank, UAE" by two extremely prestigious publications, World Finance and CFI. In 2013, the bank was recognised as a "Superbrand 2013," and as the "Best Corporate Bank" in the UAE in 2013. In addition, it has also been recognised by Sheikh Mohamed Bin Rashid Business Award and Ethos Award for Best Islamic Bank for Customer Service in the UAE. These awards are recognition of the high levels of customer satisfaction as well as an acknowledgement of the bank's strong record of performance, growth and market leading banking practices.

For further information, please visit www.emiratesislamic.ae

For press queries, please contact:
Amina Al Zarooni, Media Relations Manager, Emirates Islamic
Tel: 971 4 3834874; Mob: 971 56 6405080
Email: AminaAlZarooni@emiratesislamic.ae

Tricia Rego | Hiba Moussa
ASDA'A Burson-Marsteller, Dubai, UAE
Tel: 971-4-4507600, Fax: 971-4-4358040
Email: tricia.rego@bm.com | hiba.moussa@bm.com

© Press Release 2015