Dubai, June 22, 2015

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced the launch of EI World - a fun and easy way to bank on iPhones.

EI World is a first of its kind mobile banking app that allows Emirates Islamic customers to conduct a range of banking transactions in a fun and engaging environment. The app awards users with points and tokens that can be redeemed for prizes and move up levels similar to a game.

The innovative app uses a user friendly 'home' environment, with each room of the house offering relevant banking services. For example, navigating through the living room, customers can pay for their mobile, cable or internet bills. The kitchen section houses utility bill payments, while the garage lets customers top up their Salik account. Users can also make donations, transfers within their own accounts as well as pay for credit card bills and Nol services via the app.

Commenting on the launch of the new app, Faisal Aqil, Deputy CEO - Consumer Wealth Management, Emirates Islamic said, "We are a bank of firsts when it comes to the latest technology. We were the first Islamic bank in the UAE to launch a mobile banking app. Now, with the launch of EI world, we have raised the bar even further, providing our customers a whole new way to engage with us and avail fast, hassle-free banking services.

"Empowering our customers and providing them with convenient ways to bank is a key objective at Emirates Islamic. As the United Arab Emirates further adopts digital solutions for government services and across different industries, we have seen increased customer demand for on-the-go solutions that match busy lifestyles. We are certain that our customers will appreciate the benefits and embrace EI World as the preferred way to bank," concluded Aqil.

The EI World app is available for free download on the iTunes App Store.

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About Emirates Islamic:
Established in 2004, as Emirates Islamic Bank, Emirates Islamic opened its doors with the clear goal of offering discerning customers Islamic finance solutions. Combining the best in Shari'a compliant services with the strongest levels of customer care and efficiency, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Offering products and services developed in line with the highest ethical standards, Emirates Islamic gives customers the transparency they seek in a strong, honest financial partner.

Emirates Islamic offers a comprehensive range of products and services across the Personal, Business and Corporate banking spectrum. Its network has expanded to reach over 50 branches and more than 100 ATMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, and was the first Islamic bank to launch a mobile banking app and the first bank in the Middle East to launch an App on the new Windows 8 mobile platform.

Emirates Islamic has received numerous accolades, both regionally and in the international arena, including recognition for "Best Islamic Bank, UAE" by two extremely prestigious publications, World Finance and CFI. In 2013, the bank was recognised as a "Superbrand 2013," and as the "Best Corporate Bank" in the UAE in 2013. In addition, it has also been recognised by Sheikh Mohamed Bin Rashid Business Award and Ethos Award for Best Islamic Bank for Customer Service in the UAE. These awards are recognition of the high levels of customer satisfaction as well as an acknowledgement of the bank's strong record of performance, growth and market leading banking practices.

For further information please visit www.emiratesislamic.ae
For queries, please contact:
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Tel: 971 4 4397430; Mob: 971 56 6405080
Email: AminaAlZarooni@emiratesislamic.ae

Tricia Rego | Hiba Mouss
ASDA'A Burson-Marsteller, Dubai, UAE
Tel: 971-4-4507600, Fax: 971-4-4358040
Email: tricia.rego@bm.com | hiba.moussa@bm.com

© Press Release 2015