17 January 2016
Dubai - Damas Jewellery, the Middle East's leading jeweller, signed a Service Level Agreement with Dubai Central Laboratory Department (DCL), a division of Dubai Municipality. Upon the SLA, a select number of diamonds offered for sale at Damas will be examined by DCL ensuring its conformity with international standards and specifications.

The agreement was signed by Eng. Hawaa Abdullah Bastaki, Executive Director of DCL, and Anan Fakhreddin, CEO of Damas Jewellery, at Sheikh Mohamed Hall of the Laboratory's headquarters. Media representatives and municipality officials observed the ceremony, marking a significant step forward in enhancing consumer protection and confidence in jewellery retail. 

In accordance with the SLA, DCL will examine a selection of diamonds prior to being offered for sale at Damas Jewellery verifying their specifications in adherence with global criteria.  

Once examined and verified, diamonds will be returned to Damas safely encapsulated with a tamper proof card detailing each unique pieces' 4Cs diamond quality grading results, and logos of Dubai Government and Dubai Municipality to validate the examination.

Commenting on the agreement, Eng. Bastaki said "Our examination process at DCL commences with determining whether the diamond is natural, synthetic or enhanced. Following this step, the classification of colour, cut and clarity is performed. All steps are completed in accordance with international standards with a final overall quality confirmation conducted by state of the art equipment."

DCL is authorized by the Ministry of Economy as a reference certification laboratory for the United Arab Emirates. Since 2005, the laboratory represents the UAE in international bodies, such as the 'World Jewellery Confederation (CIBJO)' and the 'European Association for Laboratories of Precious Metals'. It is registetred as the first Middle Easterna laboratory at CIBJO carrying membership No. 13 on a global scale.

Anan Fakhreddin, CEO of Damas Jewellery closed the ceremony by adding "Damas considers trust as a pillar of its foundation and we are keen to continuously seek ways to further earn this trust of our customers. Offering diamonds that are not only certified by recognized international laboratories but also by an official, reputable body in the UAE will ensure customers are protected throughout their buying experience at Damas."

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© Press Release 2016